Сертификат специалиста Hubspot Content Marketing 2019
  • Сертификат специалиста Hubspot Content Marketing 2019
  • Сертификат специалиста Hubspot Content Marketing 2017
  • Сертификат специалиста Hubspot Content Marketing
Сертификат специалиста Hubspot Content Marketing 2019
  • Сертификат специалиста Hubspot Content Marketing 2019
  • Сертификат специалиста Hubspot Content Marketing 2017
  • Сертификат специалиста Hubspot Content Marketing

Hubspot Content Marketing

950,00 руб.
В течение часа!
Сертификат специалиста Content Marketing от HubSpot подтверждает Ваше умение создавать масштабируемые, повторяемые процессы для создания и продвижения контента, который преобразуется в потенциальных и новых клиентов.
Количество
Есть в наличии!

Вопросы: экзамен состоит из 20 вопросов.
Время: на его прохождение отводится 60 минут.
Проходной балл: 75% и выше.

Сертификат появляется в профиле HubSpot Academy, и его можно распечатать.
9999 шт.
Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.

first-person point of view
second-person point of view
third-person point of view
All of the above



Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

UTM tracking code
Canonical tag
Anchor text
None of the above



True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

True
False



True or false? When possible, you should try and use extensive vocabulary in your writing.

True, extensive vocabulary makes you appear more credible and confident.
True, people make purchasing decisions based on if you look smarter than your competitors.
False, extensive vocabulary makes you appear less credible and confident.
False, extensive vocabulary takes up too much space on a page.



To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

Twitter
LinkedIn
Google
A and B
All of the above



When is the most effective time to boost content on social media?

When it’s performing well
When it has a call-to-action that links to your website
When it showcases one of your products or services
All of the above



True or false? You should post the same message across all of your social channels.

True, redundant messages ensure that your audience will see it and you get the highest reach.
True, posting the same message will help you save time that you can use on more important initiatives.
False, you should customize the message based on the platform.
False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.



Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.

Demographics
Segmentation
Buyer personas
Ideal matching



True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

TRUE
FALSE



You can measure brand awareness by all of the following, except?

How high you rank in search engine results.
How many press releases exist on your website.
Level of engagement on your social channels.
Inbound links coming to your website.



True or false? It’s best to change your key metrics every few months to follow what’s trending.

TRUE
FALSE



Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

likes and shares on a Facebook post
sharing the thank you page to an offer someone just downloaded
comments on a recent blog post
email send rate



Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

Social engagements
Returning blog subscribers generated from your campaign
Total leads generated from your campaign
Increase of brand awareness



What does an UTM parameter help you identify?

Lifecycle stage
Lead attribution
Company name
Content medium



Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

attribution report
referrals report
sales report
None of the above



Which departments does growth marketing support?

Marketing
Sales
Customer Service
A and B
All of the above



Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

marketing funnel
buyer personas
ad budget
buyer’s journey



Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?

Create a facebook audience
Select a marketing channel to focus on
Start looking for weaknesses in your funnel
Start looking for strengths in your funnel



Which best explains the bullseye framework?

A testing sequence geared towards identifying content your audience cares about
An organized three-step approach to gaining traction
A system that notifies you when your competitors produce a piece of high-performing content
All of the above


What does the center ring of the bullseye framework represent?

Your possibility channels
Your long-shot channels
The channels you haven’t tested yet
Your top-performing channels



Fill in the blank: When conducting a test, it should work to uncover _______________.

the cost to attain a customer through this channel
the amount of customers available through this channel
whether or not you should be acquiring these customers
All of the above



How can a third-party website avoid duplicate content issues with republishing your content?

Add a tracking URL
Update the content to make it different
Have the third-party publish it at the same time as the original piece
Add a NoIndex tag



How long should you wait before republishing a piece of content to a new website?

It depends, wait until you have at least 5 inbound links.
You shouldn’t wait. Republish it immediately.
Two weeks
One week



You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

Only websites that you have partnerships with as you won’t have to pay for it.
As many websites as possible; the more sites the more impressions the content will receive.
Only sites that are relevant to your business and industry.
You shouldn’t republish content because you’ll have duplicate content issues.



When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

Update the headline
Use a new author
Add sub-headings to each section
All of the above



You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

DART
BASE
ACE – Adjust, Combine, Expand
ARC



After you identify the theme and format for an offer, what should you do next?

Choose a template to put it together
Start writing the content
Identify a list of support topics
Build a content creation timeline



What can you do to make a headline more compelling?

Make it specific
Make a promise to the reader
Keep it short
A and B
All of the above



True or false? When possible, you should try and use extensive vocabulary in your writing.

True, extensive vocabulary makes you appear more credible and confident.
True, people make purchasing decisions based on if you look smarter than your competitors.
False, extensive vocabulary makes you appear less credible and confident.
False, extensive vocabulary takes up too much space on a page.



True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

True, it can be overwhelming to write an introduction first without knowing where the content is headed.
True, the introduction is always the easiest part to write.
False, writing an introduction first will help align the rest of the article.
False, you should write your conclusion before your introduction.



The above blog post is an example of which type of headline format?

Negative angle format
How-to format
Secret of format
List format



Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

1
2-3
5-10
At least 10



What can you do to make a headline more compelling?

Make it specific
Make a promise to the reader
Keep it short
A and B
All of the above



True or false? Your content creation framework should stay consistent over time.

True, the best way to remain efficient is to stick with a process.
True, the investment to update a process can be very expensive and time intensive.
False, as business goals and content change, so should your process to support them.
False, your process should be updated every time a new team member joins.



Fill in the blank: The above graphic uses a ___________ to help organize hosted files.

linear word formula
acronym-based system
nomenclature system
Word association connector



How many rounds of edits should content undergo before being finished?

1
2-4
Post your content once it’s finished and edit as you receive feedback.
As many times as you possibly can



You asked your colleague to provide feedback on a blog post you recently wrotWhen they sent you their feedback, they made edits directly in the doIs this a best practice for a content editing process?

Yes, because having an editor complete your content ensures it will read well to others.
Yes, a content editor’s role is to make updates the way they see fit.
No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
No, they should have set up a meeting to discuss each edit so you could apply them together.



All of the following are attributes of a content creation workflow EXCEPT:

How much money it will cost to complete initiative
Identifies outside influencers who will be contributing
Identifies and organizes who is in charge of specific tasks
Breaks down all of the work needed to complete a specific initiative



Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

two weeks
one month
three months
six months



Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).

Awareness
Consideration
Decision
All of the above



Fill in the blank: A content compass helps organize monthly initiatives by ____________.

SMART goals
sales campaigns
theme(s)
All of the above



You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

Talk with the sales team
Check with more tenured employees
Look through the company’s CRM and CMS
All of the above



All of the following are examples of a SMART goal EXCEPT:

Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.



Which of the following is NOT a category you should organize your content audit by?

Content title
Buyer’s journey stage
Content length
Marketing funnel stage



When it comes to a long-term content strategy, what is an important buyer persona trait?

Demographics
Challenges
Identifiers
All of the above



How can you uncover your buyer personas’ reading habits?

Include a question on a form
Interview some of your best customers
Make a list of publications you read
A and B
All of the above



Fill in the blank: __________ is when you think of an idea out of nowhere.

Aha moment
Spontaneous ideation
The eureka moment
Thought spawning



True or false? After you digest material it’s best to try and put ideas together immediately.

True, because the best ideas come in the first 30 seconds of consuming content.
True, because the material is fresh in your mind.
False, you want to give your mind a break to process the information.
False, you first need to write concepts down to organize everything.



You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

Motor Trend Magazine
Wall Street Journal
TIME Magazine
All of the above



True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

TRUE
FALSE



Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

What are you offering?
How will this help your audience?
Why are you doing what you are doing?
None of the above



True or false? The conflict in this blog article is preventing team burnout.

True
False



True or false? You need conflict to tell an impactful story.

True, people care more about the conflict than the resolution.
False, conflict only reduces the connection of what you’re trying to communicate.
False, your story is strong enough to explain the value of your products and services.
True, conflict helps build developmental and emotional connections.



Which is true about content and its relationship with the Inbound Methodology?

Content is only needed to attract people to your site
Content is needed to attract visitors and convert them into leads
Content is need to close leads into customers and turn customers into promoters
B & C
All of the above



What’s the best way to have your business’ story remembered and shared?

Explain the value of your products and services and how you’re the best at what you do.
Explain your history in detail.
Show the ROI you can bring your customers.
Create emotional alignment between your business and your prospects and customers.



True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.

TRUE
FALSE



Which best describes the content marketing and inbound marketing relationship?

Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.
If you do both then you’ll be competing with yourself.
Success relies on both as each serves a different function.
A great content marketer doesn’t need to do inbound marketing.



All of the following are content marketing practices EXCEPT:

Social media posts
Blogging
Technical SEO
Email copy



What are the four stages of the Inbound Methodology?

Identify, Connect, Explore, and Advise
Find, Engage, Convert, and Nurture
Awareness, Consideration, Decision, and Delight
Attract, Convert, Close, and Delight



Which of the following is NOT a storytelling best practice?

Your story should be clear and concise
Create emotional appeal through your content
Use the third-person point of view
Be consistent and authentic



Fill in the blank: This blog post is written from a _____________.

First-person point of view
Second-person point of view
Third-person point of view
None of the above



Fill in the blank: The _________ can help you develop a mission statement that connects with your audience

persona creation process
Golden Circle
Inbound Methodology
buyer’s journey



True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.

TRUE
FALSE


Every story has these three storytelling elements. What are they?

Characters, conflict, and resolution
Conflict, idea, and resolution
Conflict, spark, and conclusion
Characters, conflict, and interest



Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

Fill in the blank: To effectively tell your business’ story, you need ________________.

a mission with supporting values
great products and services
a testimonial from a happy customer
an interesting history


True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

True
False


Fill in the blank: The conflict in your content’s story should focus on the ____________.

prospects’ needs
prospects’ stage of the buyer’s journey
prospects’ problems
All of the above


Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.

related searches
autocomplete
suggestion finder
Google search queries


Every content brainstorm needs the following EXCEPT:

A moderator
A clear agenda
At least five people
Visual aids


Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.

role call
icebreakers
team goals
breaking into groups


True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.

True
False


All of the following are examples of a SMART goal EXCEPT:

Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.


You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

Yes, because having an editor complete your content ensures it will read well to others.
Yes, a content editor’s role is to make updates the way they see fit.
No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
No, they should have set up a meeting to discuss each edit so you could apply them together.


True or false? If you want to produce great content, then you need to hire an in-house content creator.

True
False


Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

Active
Passive
Reactive
Subtle


How could this sentence be corrected to cut our fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”

“I really want to go to the store to buy groceries in order to be prepared.”
“I just want to go to the store to buy groceries in order to be prepared for the week.”
“I want to go buy groceries at the store to be prepared for the week.”
“I really want to go to the store to buy groceries in order to be prepared for the week.”


True or false? Never use acronyms in your writing.

True, this helps avoid confusion.
True, deleting acronyms makes your content more welcoming.
False, use acronyms sparingly.
False, your audience will know what the acronyms mean.


You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

“Yes, there’s no reason to keep going if we have enough topics for our ebook.”
“Yes, we can always identify more later if we need them.”
“No, we should have at least ten supporting topics for every ebook we want to create.”
“No, we should make a list of as many supporting topics as we can.”


True or false? You should only include a call-to-action on a blog post once the offer is launched.

True, if you don’t have a relevant call-to-action, then leave blank.
True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.
False, always provide a next step, even if it’s to sign up for email updates.
False, adding a relevant call-to-action to a blog post will improve your SEO efforts.


You can use weekly content activities to grow into which type of long-form content offer?

Case study
Ebook
Webinar
All of the above


You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

Post the same message on all channels as Facebook since it is working well.
Analyze Facebook further to see which posts are working for future content ideas.
Transition all social ad budget to Facebook in support of boosting each post moving forward.
All of the above


Optimizing your content helps improve __________.

reach
engagement
conversions
All of the above


True or false? It’s best to determine a few key metrics and stick to them.

True
False


When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
Devote more time to posting blogs on Facebook.
Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
Connect with your sales team to coach them on their disconnect in closing the leads.


What results can you yield by establishing reporting expectations prior to campaign launch?

The campaign’s written SMART goals will free stakeholders from being directly involved.
The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals.
The campaign’s written SMART goals better align your work with the stakeholders’ key metrics.
The campaign’s planned content better aligns your work with the CEO’s quarterly expectations.


One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
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