Сертификат Google Analytics
  • Сертификат Google Analytics
  • Сертификат Google Analytics
  • Сертификат Google Analytics
Сертификат Google Analytics
  • Сертификат Google Analytics
  • Сертификат Google Analytics
  • Сертификат Google Analytics

Google Analytics

950,00 руб.
В течение часа!
Экзамен Google Analytics Individual Qualification (IQ) включает в себя вопросы по базовым и более сложным аспектам Google Analytics. Вопросы касаются следующих тем: планирование и принципы работы; сбор и использование данных; настройка и управление; конверсии и атрибуция; отчеты, показатели и параметры. Результаты этого экзамена действительны в течение 18 месяцев.
Количество
Есть в наличии!

Вопросы: экзамен состоит из 65 вопросов.
Время: на его прохождение отводится 90 минут
Проходной балл: 80% и выше.

Сертификат появится в профиле Academy for Ads, и его можно распечатать.
9999 шт.
Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Custom Reports
Segments
Annotations
Analytics Intelligence
Data Import



You Publish Articles By Many Different Authors On Your Site. You Want To Create A Report That Shows The Total Number Of Page Views For Each Author. Which Of The Following Features Will Allow You To Add Author Information To Google Analytics?

Custom Reports
Segments
Annotations
Analytics Intelligence
Data Import



You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to

Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening



What is the hierarchy of the Google Analytics data model?

Users > Sessions > Interactions
Interactions > Users > Sessions
Sessions > Users > Interations
Sessions > Visitors > Interactions



What is the first step of analytics planning?

Document your technical infrastructure
Define your overall measurement plan and business objectives
Implement Google Analytics
Create your implementation plan



You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Audience
Acquisition
Conversion
Admin
Behavior



You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

Search
Acquisition
Conversion
Audience
Behavior



Which of the following would be most useful for ranking pages according to revenue contribution?

Page Value
Margin
Revenue
ROI
Bounce Rate



You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

Ad Group
Keyword
Destination URL
Placements
Campaign



Which of the following are true about segmentation?

All of these answers are correct
Segmentation should generally not be used without Real-Time reporting
Segmentation allows you to isolate and analysis subsets of your data
Segmentation does not work historical data
Segmentation is a technique that should only be used by experienced analysis



Which of the following are true about segmentation?

Select all that apply.
Segmentation can help you find the underlying causes of changes to your aggregate data.
Segmentation allows you to isolate and analyze subsets of your data.
Segmentation should generally not be used without Real-Time reporting.
Segmentation is a technique that should only be used by experienced analysts.



Which of the following is not a default Medium in Google Analytics?

Organic
Referral
All of these are default Mediums
CPC
eMail



Which of the following is not a default Medium in Google Analytics?

All of these are default Mediums
cpc
referral
email
organic



Which of the following is not a default Medium in Google Analytics?

Flash and AJAX events
server redirects
responsive web design
query string parameters



You can adjust the report sample size in Google Analytics by

Adjusting the session timeout control
Any of these actions will adjust the sample size
Adjusting a control in the reporting interface
Adding segment to your report



When you remove a collaborator from a private document, the change is effective immediately and s/he will no longer have access to the document

TRUE
FALSE



If you’re using Forms to collect school assignments, you can set an end date or time after which students can no longer submit responses using the Forms feature called ‘end time’.

TRUE
FALSE



If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

The keyword played an assist role in exactly five conversions
The keyword played an assist role in exactly one conversion
The keyword played an assist role less often than it played a last click role
none of these answers



Which of the following represents a macro conversion for an ecommerce site?

Collecting a lead
All of these are macro conversions for ecommerce site
a completed sales transaction
a click on a “buy” button
Receiving a product inquiry



Which of the following represents a macro conversion for an commerce site?

receiving product inquiry
a click on a “buy” button
collecting a lead
a completed sales transaction
all of the above



In Drawings, if you’re using the latest version of Chrome, Safari, or Firefox, you also have the option of dragging an image from your desktop and drop it directly in the drawing canvas

TRUE
FALSE



If a student wants to create a new drawing, s/he can do so from within Docs, Sheets, or Slides

TRUE
FALSE



You can use the ____ to copy and paste slides from one presentation to another

notepad
documents clipboard
server clipboard
web clipboard



Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS?

Any of these would be appropriate
Google Analytics mobile SDK
JavaScript tracking code
Campaign Tracking parameter
Measurement Protocol



For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Source, Medium, Campaign and Ad Content
Source and Medium
Campaign and Ad Content
Campaign and Medium



For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

Source
Medium
Ad Content
Campaign



For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.

Source
Medium
Ad Content
Campaign



You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

1
zero
2
5



Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

Device Category
None of these dimensions
Language
All of these dimensions
Browser



Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Browser
Screen Colors
Language
All of these dimensions
None of these dimensions



Which of the following is NOT a chart type available by default in Google Sheets?

Area
Gantt chart
Scatter
Columns



A student wants to use Google Docs to edit some existing work on his hard drive. All of the following file formats can be converted into Google Docs EXCEPT:

.flv
.pps
.xls
.doc



following statements about publishing from Google Drive are true, EXCEPT:

Publishing is available for documents, spreadsheets, drawings, and presentations
Publishing allows you to make your docs available as a webpage
If you send the URL of the published version of your document, spreadsheet, presentation, or drawing to others, they won’t be able to make any edits
It is possible to publish PDFs



Specifying a goal value allows Google Analytics to calculate

eCommerce Revenue
Bounce Rate
Revenue per Click
Average Order value
Goal Revenue



Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)

Goal Revenue
Ecommerce Revenue
Revenue per Click
Average Order Value
Bounce Rate



Once a teacher submits a template to the domain’s template gallery, she CANNOT make changes or delete the template

TRUE
FALSE



Your colleagues want to have the entire 5th grade class (of 150 students) edit a document at the same time. This will work, since up to 150 users can edit a document at the same time.

TRUE
FALSE



Which of the following are valid scopes for dimensions?

None of these answers is correct
Session level, hit level
User level, campaign level, session level, hit level
Campaign level, session level, hit level
User level, Session level, Hit level



Which of the flowing are valid scopes for dimensions?

Campaign level, session level,hit leve
User level, session level, hit level, product level
Session level, hit level
User level, campaign level, session level, hit level



You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Anyone of these options
Operating System, and City as secondary dimension
City, and Goal Conversion Rate as a secondary dimension
Goal Conversion Rate, and City as a secondary dimension



You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?

City, and Goal Conversion Rate as a secondary dimension
Operating System, and City as a secondary dimension
Goal Conversion Rate, and City as a secondary dimension
any one of these options


Which of the following are dimensions?

Conversion Rate
Page Title
% New Sessions
Country



Which of the following are dimensions?

% New Sessions
Bounce rate
Conversion Rate
Screen resolution
Region



Which of the following types of data can be collected and reported in the Site Spee reports?

All of these are tracked by the Site Speed Reports
How quickly the browser parses a page and makes it available for user interaction
Page-load time for a sample of pageviews on your site
Button click response time
How quickly images load



Which of the following are tracked by the Site Speed reports? Select all that apply.

button click response time
how quickly images load
All of these are tracked by the Site Speed reports.
page-load time for a sample of pageviews on your site
how quickly the browser parses a page and makes it available for user interaction



You currently have the Google Analytics tracking code on your site, but you want to start managing it

and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Goog
remove the existing Google Analytics tracking code from the site
make sure that the existing Google Analytics tracking code is placed after the opening tag
replace the account ID in the existing Google Analytics tracking code with the container ID
update the Google Analytics tracking code with analytics.js



Which of the following are tracked by Site Speed reports? Select all that apply.

page-load time for a sample of page views on your site
how quickly images load
how quickly the browser parses a page and makes it available for user interaction
button click response time




Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Real-Time
Secondary Dimensions
Intelligence Alerts
Annotations



Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing.

50%
100%
33%
0%
200%



Person A and Person B each visit your commerce site once. During her visit, Person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

50%
100%
33%
0%
200%




The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?

Use a Search and Replace custom filter on the Request URL field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
Use a Search and Replace custom filter on the Request URL field where Search String is “/index” and Replace string is “/home”



The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is www.example.com/homeThe



URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”



Which of the following Behavior metrics shows the number of sessions that included a view of page?

Unique Pageviews
Bounce Rate
Visits
Unique Visits
Pageviews



Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Visits
Unique Pageviews
Pageviews
Bounce rate
Unique Visits



Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Bounce Rate
Unique Visits
Visits
Unique Pageviews
Pageviews



Which of the following questions can be answered using the goal flow report?

Are there a lot of unexpected exits from a step in the meddle of my conversion funnel?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop services?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?



Which of the following questions can be answered using the goal flow report?

Do visitors usually start my conversions process from the first step or somewhere in the middle?
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?



Which of the following are possible uses of a filters?

Report on only a subdomain or directory
Replace complicated page URLs with readable text strings
Include only traffic coming from a particular campaign
Exclude visits from a particular IP Address
All of these are possibilities uses of filters



Which of the following are possible uses of filters? Select all that apply.

include only traffic coming from a particular campaign
replace complicated page URLs with readable text strings
exclude visits from a particular IP address
report on only a subdomain or directory



Which of the following are advantages of Implementing google Tag Manager?

You can add AdWords tags to your site without editing site code
You can change configuration values in your mobile app without rebuilding a new binary
You can add non-Google tags to your site without editing site code
You can add Google Analytics tags to your site without editing site code
All of these answers are correct.



Which of the following are advantages of implementing Google Tag Manager?

You can change configuration values in your mobile app without rebuilding a new binary
You can add Google Analytics tags to your site without editing site code
You can add non-Google tags to your site without editing site code
You can add AdWords tags to your site without editing site code



Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

eCommerce Conversion Rate
Pages/ Visit
Page Value
Bounce Rate
Visits



Which of the following are examples of mediums? Select all that apply.

Example.com
Conversion
Email
Google



Which of the following are examples of mediums in Google Analytics?

Example.com
Email
Google
Conversion



Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?

Credit Card Number
Tax Amount
Billing CIty
Product SKU(s)
Purchase Amount



Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply

product SKU(s)
credit card number
billing city
tax amount
purchase amount



Which of the following most accurately describes the concept of attribution in digital analytics?

assigning credit for conversions
determining a traffic source
determining a user’s device
calculating ROI
calculating cost per click



Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Path Length
Conversion Value
Time Lag
Top Conversion Paths
Assisted/ Last Interaction Conversions



Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

Traffic by marketing channel
Traffic by device category
Traffic geography
All of these answers are correct
Traffic by time of the day



Which of the following would be valid segments to consider when looking at data? Select all that apply.

traffic by device
traffic by geography
traffic by marketing channel
traffic by time of day
all of the above



Which of the following would be valid segments to consider when looking at data. Select all that apply.
traffic by device
traffic by marketing channel
traffic by time of day
traffic by geography



You should add Analytics tracking code to your site :

After implementation planning
Before documenting your business objectives
During measurement planning
At the beginning of your fiscal year only.



Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

AdWords keywords
Campaigns
Placements
Hour of the Day
Destination URLs



Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

AdWords Keywords
Day Parts
Destination URLs
Placements
Campaigns



Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

Destination URLs
Day Parts (Hour of Day)
Campaigns
Placements
AdWords Keywords



Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

utm_campaign, utm_source, utm_medium
utm_medium, utm_campaign
utm_term
utm_content
utm_source, utm_term, utm_content



Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.

utm_campaign
utm_term
utm_source
utm_medium
utm_content



Which of the following channels is part of the Default Channel Grouping

Display
Organic
Social
All of these are part of the Default Channel Grouping
Direct



Which of the following Channels is part of the Default Channel Grouping? Select all that apply.

Display
Direct
Social
Organic



A macro conversion

Occurs when someone completes an action that’s important to your business
Is your highest converting campaign
Is a large revenue sale that is directly attributable to a display campaign
Always occurs prior to a micro conversion
Occurs when over 50% of visitors buy an item



Which of the following are measures of traffic volume?

Avg. Time on Site
Margin
Bounce Rate
Visits




Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand?

Last Non-Direct Click model
First interaction Model
Last interaction Model
Lines model



Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model
Last Non-Direct Click model
Linear model
First Interaction model



Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

First Interaction model
Last Interaction model
Last Non-Direct Click model
Linear model



Which of the following would you use to show two date ranges on the same graph?

Secondary dimension
Date comparison
Pivot table
Motion chart
Plot rows



Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?

Impressions
Visits
Assisted Conversions
Clicks
Bounce Rate



Your Multi-Channel Funnel reports have no data. What is the most likely reason?

You haven’t set up Goal Funnels
You haven’t implemented Goals or eCommerce
You are not using Content Experiments
You haven’t enabled demographic data
You are not using Google Tag Manager



Your Multi-Channel Funnel reports have no data. What is the most likely reason?

You haven’t implemented Goals or Ecommerce
You haven’t set up Goal Funnels
You are not using Content Experiments
You are not using Google Tag Manager



Which of the following would help you to determine the conversion value of a paid keyword?

CPM
CTR
Real-Time
Multi-Channel Funnels
none of these answers



Which of the following are examples of channels? Select all that apply.

Email
Audience
Display
Conversion
Organic Search



The demographics and interest category information in Google Analytics comes from

Information that you upload from your CRM
Double-click third party cookie
Google Tag Manager
Survey data filled out by users
AdWords first party cookie



The demographics and interest category information in Google Analytics comes from

the DoubleClick third-party cookie
Google Tag Manager
survey data filled out by users
Information that you upload from your CRM
The AdWords first-party cookie



You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful?

Intelligence Alerts
Real-Time
Annotations
Secondary Dimensions



Which of the following are examples of Sources?

example.com
mail
All of these are possible Sources
Display



Which of the following are examples of Sources? Select all that apply.

Email
Example.com
Search
Google
Display



Which of the following are examples of sources?

example.com
mail.google.com
(direct)
google
All of these are possible Sources



What is the purpose of URL Builder?

to generate a URL with tracking parameters
to optimize landing page
Using the URL builder is required in order to track AdWords visits
to generate the URL tracking parameters that need to be appended to an organic result



What is the purpose of the URL builder?

to generate the URL tracking parameters that need to be appended to an organic search result
using the URL builder is required in order to track AdWords visits
to generate a URL with tracking parameters
to optimize landing pages




You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a new web property and add the new tracking code to the pages on the subdirectory
Create a duplicate view and add a filter: select “include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new view and apply an advanced filter that deletes page data outside the subdirectory
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory



A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires once the visitor has exited your site
Google Analytics does not keep track of sessions by default
The visitor’s session expires after 30 minutes of inactivity



True or False : When you share a link to a custom report, you share the data in the report.

False. Sharing a link to a custom report only shares a template for the report
True. Sharing a link to a custom report shares the data in the report.



True or False: When you share a link to a custom report, you share the data in the report?

True. Sharing a link to a custom report shares the data in the report
False. Sharing link to a custom report only shares a template for the report



Which of the following are possible uses of views within a single Google Analytics account?

To look more closely a traffic to a specific subdomain
To look more closely as a traffic to a specific part of a site (a page or selection of pages)
All of these are possible uses of views
To limit a user’s access to a subset of data



Which of the following are possible uses of views within a single Google Analytics account?

To look more closely at traffic to a specific part of a site (a page or selection of pages)
To limit a user’s access to a subset of data
To track domains that belong to another account
To look more closely at traffic to a specific subdomain



Which of the following are possible uses of views within a single Google Analytics account? select all that apply

to look more closely at traffic to a specific part of a site (a page or selection of pages)
to track domains that belong to another account
to look more closely at traffic to a specific subdomain
to limit a users access to a subset of data



You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Set up Real-Time reporting
Set up a dashboard
Set up a custom report
Set up an event goal



Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)?

One account, one property, no views
One account, two properties, two views
One account, one property, one view
One account, no properties, two views



Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views



Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, one property, one view because you cannot use Google Analytics to track a mobile app
one account, two properties
one account, one property, no views
one account, one property, two views




Digital Analytics is

the analysis of data from your business and the competition
analysis of qualitative data from your business
all of these answers are correct
a process of continual improvement of the online experience
the analysis of quantitative data from your business



Digital analytics is

a process of continual improvement of the online experience
the analysis of qualitative data from your business
the analysis of quantitative data from your business
the analysis of data from your business and the competition
all of the above



Which of the following is a valid tagged custom campaign?

www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1www.example.com
?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpackswww.example.com
?utm_medium=email&utm_source=newsletter1&utm_campaign=spring



Which of the following is a valid tagged custom campaign? Select all that apply.

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=springwww.example.com
?utm_medium=referral&utm_source=example&utm_campaign=winter
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpackswww.example.com
?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1



Which of the following is a valid tagged custom campaign? Select all that apply.

www.example.comutm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpackswww.example.com
?utm_medium=referral&utm_source=example&utm_campaign=winter
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=springWhich



of the following is a valid tagged custom campaign (select all that apply)

www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpackswww.example.com
?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=springwww.example.com
?utm_medium=referral&utm_source=example&utm_campaign=winter




Your Multi-Channel funnel reports have no data, what is the most likely reason?

You have not implemented goals or commerce
You have not enabled demographic data
You are not using Content Experiments
You are not using Google Tag Manager
You have not set up Goal Funnels




Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)

CPM
Margin
CTR
ROI
Revenue per click



Setting up goals allows you to see

eCommerce Revenue
Conversion Rates
List of Transactions
Bounce Rate



Setting up goals allows you to see

eCommerce Revenue
Conversion Rates
List of Transactions
Bounce Rate



Setting up goals allows you to see________. Select all that apply.

bounce rate
conversion rates
conversion paths
a list of transactions
ecommerce revenue



Setting up goals allows you to see ________ .

ecommerce revenue
a list of transactions
bounce rate
conversion paths
conversion rates



True or False : The order in which filters appear in your view settings matters.

True. Filters are executed in the order in which they appear
False. Filters are not necessarily executed in the order in which they appear.



Which of the following is not a standard campaign parameter?

utm_content
utm_adgroup
utm_source
utm_campaign



Which of the following is NOT a standard Google Analytics campaign variable?

utm_adgroup
utm_source
utm_term
utm_content



What should always be the first step of creating a measurement plan?

Setting up Google Analytics goals
Determining what segments you want to use for analysis
Choosing the KPIs that you will use to assess your performance
Outlining your digital strategies and tactics
Defining your overall business objective



You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

Real-Time
Annotations
Intelligence Alerts
Secondary Dimensions



You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

Intelligence
secondary dimensions
Real-Time
Annotations



True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

True. No additional implementation is required since Goals are tracked automatically.
False. You must set up your goals once you identify the KPIs you want to track.



By default, when does a users session (or visit) end according to Google Analytics?

After 30 minutes, regardless of how active the user is on your website
The session ends once the user opens another window in the browser
The session ends once the user is inactive for 30 minutes or more
Immediately when the user closes the browser



What are the four main components of the Google Analytics platform? (select all that apply)

Collection
Configuration
Continuation
Processing
Progressing
Recollection
Reporting



You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would me most useful?

secondary dimensions
Intelligence
Annotations
Real-Time



You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?

Intelligence
secondary dimensions
Real-Time
Annotations



Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

Channel X equally initiates and assists conversions
Channel X is always the last click before conversions
Channel X always initiates conversion
None of these is true



You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to

First Interaction attribution model
Last Click attribution model
Position Based attribution model
Last Non-Direct Click attribution model
Linear attribution model



Which of the following could be measured by defining a goal in Google Analytics?

Percentage of visits during which visitors spent at least two minutes on the rate
percentage of visits that contain only one page view
All of these could be measured by defining a goal in Google Analytics
Conversion Rate
Percentage of visits that result in a site registration



Which of the following could be measured by defining a goal in Google Analytics?

the percentage of visits that result in a site registration
the percentage of visits during which visitors spent at least two minutes on the site
the percentage of visits that contain only one page view
All of these could be measured by defining a goal in Google Analytics conversion rate



Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.

The percentage of visits that contain only one page view
The percentage of visits during which visitors spent at least two minutes on the site
The percentage of visits that result in a site registration
Conversion rate
All of the above.



Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.

The percentage of sessions that result in a site registration
The percentage of sessions that are unique
The percentage of sessions which contain three or more pageviews
The percentage of sessions during which users spend at least 2 minutes on the site



Which of the following could be measured by defining a goal in Google Analytics? Select all that apply

the percentage of visits that contain only one pageview
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site



You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Annotations
Intelligence
Events
Real-Time



You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Intelligence
Events
Annotations
Real-Time



Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

Software Development Kit
JavaScript Tracking Code
The Measurement Protocol
HTML



During data processing, Google Analytics: (select all that apply)

transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you have defined, like Google AdWords or Webmaster Tools
organizes hits into sessions



Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Site Search report
Keyword report
Search Engine Optimization Report
Affinity Categories



A session in Google Analytics consists of:

the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics



How can you add data to Google Analytics from other sources? (select all that apply)

By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics
By uploading a .csv file to Google Analytics to attach new dimensions like ?Topic? and ?Author? to an existing dimension like ?Page Title?
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns



Google Analytics can recognize returning users

On websites, Android mobile apps
on websites only
on websites, iOS mobile apps, Android mobile apps
Google Analytics cannot recognize returning users on any device



When does Google Analytics sample data for reporting?

When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits



You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean

Have your site developers create a new version of your website for internal users only that does not have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There is not a way to prevent the internal traffic from showing in your reports.



You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

The data for the Product pages was not collected because tracking code was not placed on those pages of the site
Google Analytics does not collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports



For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who do not watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports



You can combine a metric X with a dimension Y in Google Analytics

as long as sampling is not required
if X and Y have the same scope
if X and Y have the same campaign
if X and Y are in same channel grouping
if X and Y have been precalculated together in an aggregate table



How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It is not possible to create a dashboard using Google Analytics data



You’ve noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Visits
Assisted Conversions
Impressions
Bounce Rate
Clicks



You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Visits
Assisted Conversions
Bounce Rate
Impressions
Clicks



Which of the following is an example of adding internal context to your data?

Using third party data for your competition to set targets for your own site performance.
Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
Using your site’s historical monthly visits data to set a future monthly visits target.



Which of the following would you use to send data from a website to Google Analytics?

Campaign Tracking parameter
Google Analytics mobile SDK
JavaScript tracking code
None of these would be appropriate



Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

use of the “customize your watch” tool
All of these are micro conversions for this site
a view of the home page
an offline sale
an online sale



When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google?

in custom campaigns only
when encrypted
never



When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

when encrypted
in custom campaigns only
never



When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

when encrypted
never
in custom campaigns only



When configuring a goal, why is it useful to assign a goal value?

to determine the popularity of each of your pages
to determine the conversion rate
to attribute monetary value to non-ecommerce conversions
to calculate ecommerce metrics



Which are the four main parts of the Google Analytics platform?

Collection, Processing, Continuation and Reporting
Collection, Configuration, Processing and Reporting
Configuration, Processing, Reporting and Recollection
Configuration, Collection, Progressing and Reporting



Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

add a secondary dimension
sort the table by sessions from highest to lowest
apply a table filter
add a primary dimension
use a pivot table with two dimensions



Which of the following would you use to exclude rows with fewer than 10 visits?

secondary dimension
table sort
table filter
primary dimension
pivot table



Which of the following would you use to exclude rows with fewer than 10 visits?

table sort
primary dimension
secondary dimension
table filter
pivot table



Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

First interaction(Click) Conversions
None of these metrics
conversion Rate
Assisted Conversion value



Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Without one unfiltered view, you will not be able to use a filter for multiple views
An unfiltered view ensures that the original data can always be accessed
There is no reason to maintain an unfiltered view
You will need to configure your goals in the unfiltered view



In the Linear attribution model,

the touchpoints closest in time to the conversion get most of the credit
the last touchpoint receives 100% of the credit for the conversion
each touchpoint in the conversion path shares equal credit path shares for the conversion
the first touchpoint receives 100% of the credit for the conversion



Which of the following is true of ROI?

If Cost is $5 and Revenue is $5, your ROI is 0%
If Cost is $5 and Revenue is $5, your ROI is 20%
If Cost is $5 and Revenue is $5, your ROI is 50%
If Cost is $5 and Revenue is $5, your ROI is 100%
None of these answers are true of ROI



Which of the following metrics shows the number of times your ads were displayed?

CTR
Pageviews
Impressions
Visits
Clicks



Which of the following would be most useful for optimizing landing pages?

Unique Visits
Unique Page views
Visits
Bounce Rate
Pageviews



Which of the following metrics would most strongly suggest a poorly performing landing page?

Avg Session Duration > 5 minutes
None of these answers
Bounce Rate < 90%
% New Visits > 90%
Bounce Rate >9%



Which of the following suggests a poorly performing landing page?

Bounce Rate > 90%
Bounce Rate < 90%
% New Visits > 90%
% New Visits < 90%
None of these answers



Which of the following suggest a poorly performing landing page?

Bounce Rate < 90%
Bounce Rate > 90%
% New Visits < 90%
% New Visits > 90%
None of these answers



Which of the following would you use to set up a custom alert?

Intelligence
Conversions
Content
Real-Time



It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

Encourage engagement and frequent visitation
Selling products or services
All these options are equally relevant as business objectives for content publishers
Collecting user information for sales teams to connect with potential leads



It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis

collecting user information for sales teams to connect with potential leads
encourage engagement and frequent visitation
selling products or services
all these options are equally relevant as business objectives for content publishers.



Which of the following would prevent URL Destination goal conversions from being recorded?

All of these answers apply
The match type in the goal definition is incorrect
There was a misspelling in URL of the goal definition
No URL destination goals have been defined
The tracking code is missing from the conversion page



Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.

There was a misspelling in the URL of the goal definition
The tracking code is missing from the conversion page
The match type in the goal definition is incorrect
No URL destination goals have been defined

Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

Using filters, you can _____

include data in a view
change how the data looks in your reports
exclude data from a view
All of these answers apply



Using filters, you can _____. Select all that apply.

include data in a view
change how the data looks in your reports
exclude data from a view



If a paid keyword has an Assisted/Last Click or Direct Conversions value of 0.5, which of the following is true?

The keyword played an assisted role less often than it played a last click role
The keyword played an assist role in exactly on conversion
The keyword played an assist role in exactly five conversions
none of these answers



If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

The keyword played an assist role in exactly one conversion
The keyword played an assist role less often that it played a last click role
The keyword played an assist role in exactly five conversions
none of these answers



True or False: The order in which filters appears in your view settings matters.

True. Filters are executed in the order which they appear
False. Filters are not necessarily executed in the order which they appear



You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?

set up a “product details” button in the commerce JavaScript
enable the button as a KPI and set up a dashboard
track the button as a page view and look at the Events Overview
track the button with an event and set up an event goal
none of these options will work



To calculate ROI correctly, Google Analytics needs Select all that apply.

Operating Cost
Interest Rate
Margin
Cost
Revenue



Which of the following is a session level interaction?

social interaction
All of these answers are correct.
event
ecommerce transaction
pageview



Which of the following is a session level interaction?

Ecommerce transaction
Pageview
Social interaction
Event



Which of the following is a session level interaction?

Ecommerce transaction
Pageview
Social interaction
Event
none of these answers is correct



You can adjust sample size in Google Analytics by

any of these actions will adjust the sample size
adjusting a control in the reporting interface
adjusting the session timeout control
adding a segment to your report



In which of the following circumstances would you want to increase the default session timeout length in Google Analytics

A typical session on your site involves filling out at least 3 forms
The average article on your site takes 4 minutes to read
The default session timeout length is set dynamically by Google Analytics and you cannot change it
The average length of videos on our site is 35 minutes
The games on our site are highly interactive



Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.

average order value
bounce rate
revenue
pageviews



Which two metrics below would be the best KPIs for measuring the performance of an commerce business?

Revenue and average order value.
Bounce rate and average session duration.
Pageviews and revenue.
Pageviews and bounce rate.



Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

responsive web design
query string parameters
Flash and AJAX events
server redirects



Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

responsive web design
query string parameters
Flash and AJAX events
server redirects
All of these answers are correct



In order to set up commerce tracking, you need to _____. Select all that apply

Add commerce tracking JavaScript to your receipt page or “transaction complete” page
Add an commerce campaign variable to your URLs
enable ecommerce tracking in at least one of the views for a property
have linked an AdWords account with your Google Analytics account



Generally, the recommended best practice is to set up one Google Tag Manager Account

for every Analytics view
for every site you want to track
for your company
for every person who will have access to Analytics



Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply

Real-Time
Dimension Widening
Intelligence
Measurement Protocol
Cost Data Import



Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply

utm_term
utm_medium
utm_content
utm_source
utm_campaign



You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Conversion
Acquisition
Behavior
Admin
Audience



Which of the following are metrics? Select all that apply.

City
Pageviews
% New Visits
Browser



Which of the following are “hit” types tracked by Google Analytics

all of these answers are correct
transactions
pageviews
events



Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.

use of the “customize your watch” tool
an exit from your homepage
an email signup
an online sale
an exit from a product page



To collect how many times users downloaded a product catalog, what would you set up?

Custom Dimension
Event Tracking
Calculated Metrics
Custom Report



What scope would you apply for a Custom Dimension that collects for users who log in to your website?

Hit
User
Session
Product



You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

True
False



Which of these CANNOT be collected by the default Analytics tracking code?

User's favorite website
Device and operating system
Browser language setting
Page views


What URL tag does AdWords add to the destination URL using autotagging?

urlid=
adid=
gclid=
utm=



Which of these is NOT possible when you link your AdWords account to Google Analytics?

Create remarketing lists in Analytics to use in AdWords campaigns
View AdWords click and cost data alongside your site engagement data in Google Analytics
Adjust keyword bids inside Google Analytics
Import Analytics goals and transactions into AdWords as conversions



Which reports require you to activate Advertising Features?

Demographics and interests reports
Geo reports
Cohort Analysis reports
Real-time reports



By default, Google Analytics can only collect behavioral data from web-connected systems

True
False



If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomputer/thank_you.html
/order/complete.php
/ordercomplete.php
/ordercomplete/index.php



What will happen if you install the same default tracking code on pages with different domains?

Analytics will not associate these users and sessions with any domain
Analytics will associate these users and sessions with their respective domains
Analytics will alert you about duplicate data collection
Analytics will associate these users and sessions with a single domain



Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic
Search engine traffic other than Google
Website referral traffic
AdWords Campaign traffic



Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?

Predefined include filter with "traffic to the hostname" that are equal to "back to school"
Custom include filter with field "Page Title" and pattern "back to school"
Custom include filter with field "Campaign Name" and pattern "back to school"
Custom Search And Replace filter with field "Campaign Name", string "back to school", and pattern "include"



To recognize users across different devices, what feature must you enable?

Attribution Models
User ID
Audience Definitions
AdWords Linking



Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report
All traffic > Source/Medium report
Site Content > Landing Page report
Mobile > Devices report



Which of these criteria CANNOT be used to create a Custom Segment?

Sequences of user actions
Dimensions
Metrics
Ad Type



Which report can compare metrics based on user acquisition date over a series of weeks?

Cohort Analytics report
Users Flow report
User Explorer report
Active Users report



Which of these is NOT a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters
You can analyze users by single or multi-session conditions
You can permanently modify the data in your view
You can isolate and analyze specific conversion paths using conversion segments



Which report helps identify which browsers may have had problems with your website?

The new vs Returning report
The active Users report
The Source/Medium report
The Browser & OS report



Google Analytics filters are applied in the order in which they are set in your view:

True
False



is a "dimension" in Google Analytics?

An attribute of a data set that can be organized for better analysis
The total amount of revenue a business has made in a given date range
A report that offers information about your audience
A comparison of data between two date ranges



Which of these is NOT a benefit of Remarketing in Google Analytics?

Show customized ads to customers who have already previously visited your site
Create remarketing lists based on custom segments and targets
Create remarketing lists without making changes to your existing Analytics snippet
Allow customers to reorder an item they have previously purchased



Which of these user characteristics CANNOT be used to create a Custom Segment?

Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Users that viewed a page on your website and then watched a video
Users who have children



If you wanted to track what search terms customers used to find products on your website, what would you set up?

Site Search
Data Import
Enhanced Ecommerce
Search filters



Which of these can be imported to define a remarketing audience?

Custom Dimension
Custom Segment
Custom Metric
Custom Report



Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Users Flow report
Cohort Analysis report
User Explorer report
Active Users report



Once you have deleted a view, you have a limited number of days to restore that view.

False
True



Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

False
True



What are the four scope levels available for dimensions and metrics in Google Analytics?

Event level, session-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope



What four parameters can you include with an event hit for reporting?

Category, Action, Label, Unique Events
Category, Action, Label, Value
Category, Action, Label, Total Events
Event, Category, Action, Label



Which of these is NOT a valid metric-dimension combination?

Total Events/User Type
Sessions/Source
Time on Page/ Device Type
Sessions/ Bounce rate



Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: exclude Peru or Bolivia



By default, which of these is NOT considered a "medium" in Google Analytics?

organic
cpc
google
referral



Which of these are required for Multi-Channel Funnels?

Advertising features
In-page Analytics
Custom dimensions
Goals or Ecommerce



When will the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code
Every time a user clicks a video on a website
Every time a user adds an item to an online shopping cart
Every time a user searches on a website



Which of the following statements about segments is incorrect?

You can use segments to build custom Remarketing lists
Segments are filters that permanently alter your data
Segments are either subsets of sessions or subsets of users
Segments let you isolate and analyze your data



By default, when will Google Analytics NOT be able to identify sessions from the same user?

When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device



How would you reduce the time it takes to compile reports in Google Analytics?

Choose "Faster response" in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report
Choose "Greater precision" in the sampling pulldown menu
Remove any filters you have added to the view



By default, which of these is NOT considered a "source" in Google Analytics?

(direct)
googlemerchandisestore.com
email
google



Which of these would prevent data from appearing in a Custom Report?

You've applied a filter that filters out all of your data
You haven't shared that Custom report with users in the same view
You've applied too many metrics to the Custom Report
You've applied to many dimensions to the Custom report



By default, which of these are NOT Remarketing audiences that you can define?

Users who visited a specific page on your website
Users who speak a particular language
Users who visited your physical store
Users who played a video on your website



Which report indicates the pages of your website where users first arrived?

Landing Pages report
All Pages report
Pages report
Location report



Which campaign parameter is NOT standard in Google Analytics?

utm_medium
utm_content
utm_adgroup
utm_source



If you want to track users and sessions across multiple domains, what must you set up?

AdWords Linking
Cross-domain tracking
Data Import
Ad Exchange Linking



Which user characteristic may NOT be used to change keyword bids in AdWords?

location
device
time of day
ad preference



Which data table display compares report metrics to the website average?

Performance
Comparison
Percentage
Pivot



Where in the HTML of your webpage should you place your Analytics tracking code?

Just before the closing </head> tag of your website
Just after the opening <head> tag of your website
Just before the closing </body> tag of you website
Just after the opening <body> tag of your website



Which report demonstrates how well specific parts of your website performed?

Location report
Top Events report
Content Drilldown report
Frequency and Recency report



Which report shows the percentage of traffic that has visited your site before?

Behavior > New vs returning report
Behavior > Frequency and Recency report
Interests > Affinity categories report
All traffic > Referrals report



Which report shows a visual representation of user interactions on your website?

Content Drilldown report
Landing Pages report
Treemaps report
Behavior Flow report



What is a “secondary dimension” in Google Analytics?

A visualization that allows you to understand the impact of your data
An additional dimension you can add to a report for more specific analysis.
An additional metric you can add to a report for more specific analysis
An additional widget you can add to dashboard for more specific analysis



When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented



Custom Reports will NOT let you do what?

Pair metrics and dimensions of different scopes
Create a report with Custom Metrics
Use multiple dimensions together in the same report
Use a Custom Dimension as a primary dimension



If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

1
0
2
3



Sharing a Custom Report will share the data in that report

False
True



Which of these can join offline business systems data with online data collected by Google Analytics?

User ID
Data import
Goal tracking
AdWords Linking



Which report shows which pages on your site get the most traffic and highest engagement?

All Pages report
Frequency and Recency report
Engagement report
Active Users report



Which of these does Google Analytics use to distinguish new and returning users?

Facial recognition technology
Artificial intelligence
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie



What feature would you set up to collect company-specific data such as Member Status?

Custom Filter
Custom Dimensions
Event Tracking
Custom Metric



What is the “Bounce Rate” in Google Analytics?

The percentage of visits when a user landed on your website and exited without any interactions
The percentage of total site exits
The percentage of sessions in which a user exits from your homepage
The number of times unique users returned to your website in a given time period



Smart Goals are created automatically by Google's machine-learning algorithms

False
True



Which of these is a scope for Custom Metrics?

Session
Hit
User
Events



Custom Dimensions can be used as which of the following?

Primary dimensions in Custom Reports
Secondary dimensions in Standard reports?
Secondary dimensions in Custom Reports
All of the above



To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

The Networking Protocol
The Measurement Protocol
Data Import
Browser cookies


You can only apply a Custom Dimension to data that was collected after you created the dimension

False
True



By default, when does an Analytics session expire?

When a user is inactive on your website for more than 30 minutes
After 30 minutes, regardless of user activity on your website
At noon every day
When a user opens another browser window



What will happen if a user clears the Analytics cookie from their browser?

Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above



Which report indicates the last page users viewed before leaving your website?

Page report
Exit Pages report
All Pages report
Landing Pages report



Which report would you use to determine where users start or exit the conversion funnel?

Goal Flow report
User Timings report
Cohort Analysis report
Treemaps report



What type of data does Google Analytics prohibit you from collecting?

Purchase amount
Personally identifable information
billing city
Product SKU(s)



Which of these could NOT be tracked using Goals in Google Analytics?

Making a purchase
Signing up for a newsletter
Customer's lifetime value
Watching a video



What is a "metric" in Google Analytics?

A dimension that can help you analyze site performance
The numbers in a data set often paired with dimensions
The dates in your date range
A segment of data separated out in a report for comparison



Metrics cannot be paired with dimensions of the same scope

True
False



Assigning a value to a Google Analytics Goal allows you to do which of the following?

Analyze the conversion funnel on your website
Compare goal conversion and measure changes and improvements to your site
Track actual revenue from your conversions
Track real-time revenue for your business



Which campaigns require you to add manual tags to destination URL's for tracking?

Email campaigns
AdWords campaigns
None of the above
AdWords and email campaigns



Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Users who viewed product detail pages
Users who returned an item they purchased
Users who viewed your homepage
Users who viewed a search result page on your website



By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Campaign and Ad Content
Source, Medium, Campaign and Ad Content
Source and Medium
Campaign and Medium



In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed t the last campaign, search, or ad that referred the user:
False
True



How does Google Analytics credit a channel that contributes to a conversion prior to a transaction

Assisted conversion
Primary conversion
Last-click attribution
Second-to-last-click attribution



Which kinds of hits does Google Analytics track?

Event-tracking hit
Page-tracking hit
All of the above
Ecommerce-tracking hit



Which of these represents the hierarchical structure of a Google Analytics account?

Account>View>Property
View> Account> Property
Account>Property>View
Property>Account>View



What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Attribution modeling
Conversion tracking
Multi-Channel Funnels
Channel Grouping



If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

True
False


If you define a Dimension Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

1
0
3
2



Segments are applied before sampling in reports

True
False


Filters let you include, exclude, or modify the data you collect in a view

False
True



What would you set up to collect how many comments users posted to a webpage on your site?

Custom Metric
Custom Channel Grouping
Calculated Metric
Custom Dimension



Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campain
Campaign, Content, and Term
Medium, Source, and Content
Source, Content and Term



Which reports show websites that send traffic to your pages?

Behavior
Demographics
All traffic
Geo



What is required for User ID to track users across different devices?

Sign-in that generates and sets unique IDs
Google Tag Manager
All of the above
A new Analytics account for reporting



You cannot change the default session timeout duration in Google Analytics

False
True



Which of these can you NOT share using The Solutions Gallery?

Custom Dimensions
Custom reports
Goals
Segments



What four types of Goals are available in Google Analytics?

Pageview, Event, Transaction, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session
Destination, Event, Pageview, Social



In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Paid and organic search
Television commercials
Social network
Website referrals



Filters may be applied retroactively to any data that has been processed?

False
True



Views can include website data from before the view was created

False
True



if a filter excludes data from a view, that data can never be recovered for that view

False
True



Which of these channels is NOT included in the default Channel report?

Organic Search
Direct
Display
Device



Which type of Custom Report shows a static sortable table with rows of data?

Flat Table
Explorer
Pivot Table
Map Overlay



Which reports can show you how website referrals, organic search, and ad campaigns, assisted in the conversion process?

Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports
Goals reports



Which report helps you determine the percent of your site traffic that has visited previously?

Sales Performance report
Referrals report
New vs Returning report
Frequency & Recency report
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