Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"
Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"
  • Сертификат Google Ads "Мобильным сайтам"

Мобильные сайты

950,00 руб.
В течение часа!
Экзамен включает вопросы различной сложности о мобильных сайтах, в том числе о том, как их создавать и оптимизировать, а также как управлять ими и оценивать их эффективность.
Он проверяет умение создавать качественные мобильные сайты и оптимизировать их для современных браузеров и устройств.
Количество
Есть в наличии!

Вопросы: экзамен состоит из 65 вопросов.
Время: на его прохождение отводится 90 минут.
Проходной балл: 80% и выше.

Сертификат появляется в профиле Academy for Ads, и его можно распечатать.
10000 шт.
Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

Which of the following is NOT a best practice to optimise forms on mobile?

Exposing options instead of using a drop-down menu

Using a real-time validation for errors in forms

Showing labels inside form fields for convenience

Offering users a numerical keyboard for telephone number field

 

 

Which is NOT part of AMP:

Inline CSS

Analytics

AMP HTML

Custom Fonts

 

 

A good notification:

It is relevant

It delivers in the background

It can be dismissed

It has a default action

 

 

True or false: Constructing the Document Object Model (DOM) requires style information.

True

False

 

Why can an intermittently available mobile network result in a poor experience?

Enabling WiFi reduces battery life

It uses more data

Some assets might not be loaded

It is less secure than WiFi

 

 

Which metric is affected by slow page speed?

Viewthrough rate

Conversion rate

Clickthrough rate

Impressions

 

 

Which can be sacrificed to reduce the file size of an image?

Quality

rendering speed

color range

compression

 

 

Which is a benefit of a mobile site over an app for businesses?

Shorter development timelines. Mobile sites allow for easy updating (for example, users don’t need to accept or install your updates.

You have to build a separate site for tablets and phones

Mobile sites require approvals before one can gain access

Mobile sites only work on Android


 

To deliver the fastest possible time to first render, you should minimize the number of:

The number of CSS classes

The number of critical JavaScript functions

The number of critical resources

The number of critical HTML classes

 

 

Which is NOT part of AMP:

Inline CSS

Analytics

AMP HTML

Custom Fonts

 

 

Before the browser can render the page, it needs to construct the:

Pixel pipeline

DOM and CSSOM trees

UX trees

HTML and JavaScript

 

 

Which format is preferred for multi-device and high-resolution icons?

PNG

Vector (SVG)

Data URLs

JPEG



Why do CSS @imports harm performance?

They can introduce unwanted dependencies

They create a less efficient CSSOM

@import loads files less efficiently than <link>

They require additional CPU time to parse

 

 

Some users aren't comfortable converting on their mobile device. What could be an action you can take to improve their experience?

Making your primary call-to-action buttons more prominent

Showing the desktop version of the site on mobile devices

Offering secondary call-to-action buttons, like social sharing

Asking the user to register to save their details

 

 

What tool can you use to emulate and simulate a site that's experiencing poor or unreliable connectivity?

Speedtest.net

Pingdom.com

Webpagetest.org

Speedguidenet

 

 

Resources with responses that are ______ for all users are great candidates to be cached by a CDN.

Identical

Sized

Different

Variants



If you’re in an animation like scrolling, you should ideally be looking to keep your JavaScript to something in the region of ______. Any longer than that and you risk taking up too much time

5 – 6ms

7 – 8ms

3 – 4ms

9 – 10ms

 

 

True or false: You can experiment with Google Analytics features by using the Google Merchandise Store demo account.

True

False

 

 

When referring to the critical rendering path in site performance, a critical resource is:

any resource that returns 404

a resource that could block initial display of the page

any resource that must be loaded

a resource that takes more than 500ms to load

 

 

Why are push notifications important for advertisers?

They deliver timely updates to users

They give users the opportunity to re-engage with content they are interested in

The information they deliver can be acted on immediately

All of the answer options are correct




Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

analytics; optimization

images; articles

content; design

user experience; speed

 

 

AMP ______ the page ______ waiting for resources to download:

indexes; while

caches; before

lays out; without

displays; after

 

 

Which of the following is NOT a best practice to optimize forms on mobile?

Exposing options instead of using a drop-down menu

Using a real-time validation for errors in forms

Showing labels inside form fields for convenience

Offering users a numerical keyboard for telephone number field

 

 

How does AMP work?

Keeps all third-party JavaScript out of the critical path

All of the above

Doesn’t let extension mechanisms block rendering

Allows only asynchronous scripts



To optimize for speed, you shouldn't use too many webfonts and you should minimize the number of _____.

Dingbats

Variants

Descenders

Ligatures

 

 

What does “Variant A” in A/B Testing usually represent?

Test version of the web page that is modified from the original

Original version of the web page

Less than 5000

Greater than 95%

 

 

A good notification:

It is relevant

It delivers in the background

It can be dismissed

It has a default action

 

 

The render tree contains:

visible content

content of the page

the DOM

the styles of the page



Which is true about call-to-action usage on mobile homepages?

Same calls-to-action should be used both on mobile and desktop sites

Use only menus

Keep call to action on the second page

Calls-to-action should be prominent on the visible area of the mobile homepage

 

 

Research shows that mobile users expect to:

tap the logo at the top of a mobile page to take them back to the homepage

tap the logo at the top of a mobile page to take them to a “Contact Us” page

see the logo below the fold on mobile sites

tap the logo at the top of a mobile page to take them to new products

 

 

Which allows for efficient font reuse between pages?

The local() directive

The font matching algorithm

Revalidation token

WOFF2 fonts

 

 

What’s the fastest and best-optimized resource?

An image

The one not sent

Javascript

Web fonts



True or false: Constructing the Document Object Model (DOM) requires style information.

True

False

 

 

How can you make the job simpler for the browser?

Follow the style guide

Add more parents

Change the selector to a class

Create more complex CSS

 

 

Which components often account for most of the downloaded bytes on a web page?

Fonts

Articles

JavaScript

Images

 

 

True or false: Using a mix of desktop and mobile-optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site

True

False



Which is an example of an unnecessary resource negatively impacting the user experience?

Optimized images

Lazy loading

One web font

A photo carousel on the homepage that allows the visitor to preview multiple photos with a quick click

 

 

Why did Facebook create “2G Tuesdays”?

To understand how people on 2G use their product

To run a random experiment

Most users are on 2G

Facebook didn’t create “2G Tuesdays”

 

 

Why can an intermittently available mobile network result in a poor experience?

Enabling WiFi reduces battery life

It uses more data

Some assets might not be loaded

It is less secure than WiFi

 

 

What is it that the App shell helps with

Creating a fully optimized site

Improves elements of the UX

Making the full page load faster

Making transitions between pages faster



Which of the following statements is true about the mobile experience of users?

It’s important to show as much information as possible on the visible part of a mobile site

Users are willing to accept longer load times for high-resolution images

It’s important to show a prominent “full site” label on a mobile site

It’s important to use call-to-action buttons to keep users in the same browser window

 

 

Which describes how a Service Worker operates?

It runs a programmable network proxy

It doesn’t handle network requests coming from the navigation on the website

It can be used only when the user is browsing the website

None of these answer options describe a Service Worker

 

 

Which of these features is part of a Progressive Web App?

UX API

Location API

Call API

Add to home screen

 

 

For each font on your website you should:

Minimize the HTML

Make sure to add as many as possible

Add CSS

Minimize the number of used variants.



Which of the following describes the Payment Request API correctly?

It is designed for external card readers

It requires a phone with a fingerprint reader

It bypasses the checkout form

It replaces your payment processor

 

 

Which metric is affected by slow pagespeed?

Viewthrough rate

Conversion rate

Clickthrough rate

Impressions

 

 

How many times per second do most devices refresh their screens?

100

35

60

20

 

 

The first step to optimise the critical rendering path is to:

analyse and characterise your critical path: number of resources, bytes, length

optimize the number of critical bytes to reduce the download time (number of roundtrips)

minimize number of critical resources: eliminate them, defer their download, mark them as async, and so on

optimize the order in which the remaining critical resources are loaded: download all critical assets as early as possible to shorten the critical path length.



Google Optimize does NOT currently allow you to:

test new website designs, layouts and content with a subset of your visitors

serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics

do heatmap analysis to better understand to user behaviour on your site

use your existing goals and metrics in Google Analytics as experiment objectives

 

 

According to a Google poll, what is the top frustration when users browse the web on their mobile device?

Not knowing where to click

Waiting for slow pages to load

Being shown interstitials

Watching a video

 

 

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

Product Performance Report

Checkout Behaviour Analysis Report

Device Usage Report

Top Landing Pages Report

 

 

Which can be sacrificed to reduce the file size of an image?

Quality

rendering speed

color range

compression



Before introducing mobile site design best practices to your clients, you should examine their.

existing mobile sites

page speed scores

design process

staffing and budget

 

 

Which is a benefit of a mobile site over an app for businesses?

Shorter development timelines. Mobile sites allow for easy updating (for example, users don’t need to accept or install your updates.

You have to build a separate site for tablets and phones

Mobile sites require approvals before one can gain access

Mobile sites only work on Android

 

 

True or false: Mobile pages that load 1 second faster see up to a 27% increase in conversion rate.

False

True

 

 

At a minimum, what Speed Index score should you be aiming for?

Less than 5000

Greater than 95%

Within 10% of similar sites

Greater than 5000



How do you prioritize optimization of a mobile site for browser versions or screen resolutions

Optimize all at the same time

Look for the oldest version of your site

Look for the highest number of sessions and lowest conversion rates (or highest bounce rates)

Prioritize the site with the highest conversion rates

 

 

True or false: JavaScript can block DOM construction unless explicitly declared as async.

False

True

 

 

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

Raster

Vector

GZIP

Metadata

 

 

Mobile sites:

are accessed through the desktop device’s web browser

have specific functionality for mobile devices

need to be downloaded or installed to a device

require approvals to access



Which changes to “geometric properties” affect the layout?

All of the above

Widths

Heights

Top

 

 

True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

False

True

 

 

At a minimum, what page weight should you be aiming for?

2MB

1MB

More than 3MB

Less than 1MB

 

 

Which is the best way to discover and prioritize landing pages for UX improvement potential?

Checking Exit Pages Report focusing on Page Views metric

Checking All Pages Report focusing on Unique Page Views metric

Checking All Pages Report focusing on Average Time on Page metric

Checking Landing Pages Report focusing on Bounce Rate metric



A Progressive Web App:

works even with an unreliable network through service worker

slows experience and therefore decreases advertisers conversion rate

needs high bandwidth environments

is the same as Accelerated Mobile Page

 

 

In which of the following situations can a high bounce rate be interpreted as a good metric?

Campaign landing page brings the user to the first step of a 3-step lead generation form

Campaign landing page brings the user to the product detail page

Campaign landing page brings the user to a page where the company promotes their phone number to receive calls

Vector (SVG)

 

 

True or false: To instruct the browser to use the default device width, you would use [meta name=”viewport” content=”width=device-width”].

False

True

 

 

Which of the following describes an App shell?

It comprises of all page elements which are dependant of the specific page contents

It discourages caching of content that overlaps across pages of the website

It provides a fast first impression gracefully transitioning to a fully loaded page

None


 

What is a valid event for a Service Worker to emit when it’s registered?

Canceled

Install

Idle

Stop

 

 

When using Chrome devtools, what should you limit the connectivity to?

Regular 2G

Regular 3G

Regular 4G

No Throttling

 

 

Which is NOT true about Responsive Sites?

Responsive Sites are easier to maintain

Responsive Sites are cost-effective

Responsive Sites usually have faster load times vs Separate (m.dot) Sites

Responsive Sites have one codebase, deployment and URL

 

 

In the layout step, the browser:

first resizes elements before computing their position

computes the size and position of render tree elements

displays the on-screen elements in their new positions

forces the DOM to be rebuilt



Which of the following is NOT true about the site search experience on mobile sites?

Users rely on filters to narrow down search results

Comprehensive search results are better than concise results

Smart-search features like auto-complete and corrected misspelling are especially important to have on small screens

Positioning site search at the top of a mobile page with an open-text search box is a best practice

 

 

Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

Using click-to-call buttons for complicated forms or complex tasks

Letting users convert as a guest

Asking for registration to use the site

Remembering and prefilling preferences of registered users in forms

 

 

True or false: Images should never change when rotating a device screen or between different device sizes

True

False

 

 

To deliver the fastest possible time to first render, you should minimize the number of:

The number of CSS classes

The number of critical JavaScript functions

The number of critical resources

The number of critical HTML classes




Which most accurately describes the purpose of compression?

Minimizing file size

Making the code faster

Combining files

Fitting more into the cache

 

 

To discover and prioritize landing pages for potential improvements to the user design, you should check the:

Exit Pages Report focusing on Page Views metric

All Pages Report focusing on Unique Page Views metric

All Pages Report focusing on Average Time on Page metric

Landing Pages Report focusing on Bounce Rate metric

 

 

Which changes to “geometric properties” affect the layout?

All of the answers are correct

Widths

Top

Heights

 

 

Which is a benefit of a mobile site over an app for businesses?

Shorter development timelines

You have to build a separate site for tablets and phones

Mobile sites require approvals before one can gain access

Mobile sites only work on Android


 

Currently, Google Optimise does NOT currently allow you to:

test new website designs, layouts and content with a subset of your visitors

serve experiments to specific groups of users that you’ve defined as Audiences in Google Analytics

do heatmap analysis to better understand to user behaviour on your site

use your existing goals and metrics in Google Analytics as experiment objectives

 

 

Why can lie-fie result in a poor experience?

Enabling WiFi reduces battery life

It uses more data

Some assets might not be loaded

It is less secure than WiFi

 

 

How does AMP work?

Keeps all third-party JavaScript out of the critical path

All of the above

Doesn’t let extension mechanisms block rendering

All of the answers are correct

 

 

Which is true about calls-to-action usage on mobile homepages?

A call-to-action should be used in menus only

The same call-to-action should be used both on mobile and desktop sites

A call-to-action should be prominent on the visible area of the mobile homepage

A call-to-action should be on the second pag


 

What is a tool that you can use to emulate and simulate a site that's experiencing poor or unreliable connectivity?

Speedguide.net

Webpagetest.org

Speedtest.net

Pingdom.com

 

 

To deliver the fastest possible time to first render, you should minimize the number of:

CSS classes

critical resources

critical HTML classes

critical JavaScript functions


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