Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"
Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"
  • Сертификат Google Ads "Мобильная реклама"

Мобильная реклама

950,00 руб.
В течение часа!
Экзамен покажет, насколько уверенно вы владеете ключевыми навыками продаж и как хорошо освоили основы онлайн-рекламы. Он позволит узнать, научились ли вы эффективно продавать корпоративным клиентам цифровые решения Google.
Количество
Есть в наличии!

Внимание: получение данного сертификата возможна только после экзамена "Основы Google Ads"!

Вопросы: экзамен состоит из 70 вопросов.
Время: на его прохождение отводится 90 минут.
Проходной балл: 80% и выше.

Сертификат появляется в профиле Academy for Ads, и его можно распечатать.
10000 шт.
Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

the Android mobile app and m.youtube.com
both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
reserve in-stream ads


To find the right mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate/ mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1



If your campaign is running on the Display Network, your ads:

Are not eligible to show in mobile apps
Will only show on mobile apps that you select
Are automatically eligible to show in mobile apps
Are only eligible to show in specific mobile apps



Select the one way NOT to track app conversions.

Using an app analytics provider for your AdWords campaigns
Integrate the Google SDK in your app
Add a Javascript snippet to your website
Using Codeless Android Install tracking


Select the one way NOT to track app conversions

Integrate the Google SDK in your app
Using Codeless Android Install Tracking
Adding a Javascript snippet to your website
Using an app analytics provider for your AdWords campaigns



Automatic bidding is ideal for advertisers who:

Want to set their own bids for individual keywords
Want to save time managing bids based on hundreds of signals
Don’t want to spend a lot of time managing keywords
Want to set their own bids for individual ad groups



When you use a flexible bid strategy, it will automatically optimize your bids based on:

Your search terms data
Your remarketing list
Your Quality Score
Your performance KPI (Key Performance Indicator)



The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

False
True



Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Target return on ad spend (ROAS)
Target outranking share
Target search page location
Target cost-per-acquisition (CPA)



You can use a mobile specific display URL to:

Show consumers that you are a large brand
Differentiate yourself from other advertisers
Effectively track conversions to your desktop site
Indicate that you have a mobile-friendly landing page



________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Keyword planner
Sitelinks
App extensions
Conversion tracking



50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

half-an-hour
two hours
one hour



Which of the following is NOT true about an app URL scheme?

The scheme is a part of the link that identifies which app to open Schemes are automatically set up when you create your app
Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
You can use “http” or a custom scheme that can start with the app or website name
Schemes are automatically setup when you create your app



What is the most common way for advertisers to monetize their app?

Ad buys Driving traffic to their mobile website to complete purchase
In-app purchases
Charging for app downloads from the Apple iTunes or Google Play store



What is the most common way for advertisers to monetise their app?

In-app purchases
Charging for app downloads from the Apple iTunes or Google Play store
Ad buys
Driving traffic to their mobile website to complete purchase



Where can app ads run?

Only on Admob
Only on the Google Play store
Within other apps, also known as in-app
Across Display, Search, and YouTube



Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

True
False



App remarketing allows you to target people who:

Have used your app before
Have searched for your app
Have searched for apps similar to yours
Have never used your app before



With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

The AdWords mobile site and YouTube app
The YouTube mobile site and the YouTube app
Video Search on Google The
YouTube mobile site and Google Play App



An advertiser with stores throughout the country could use Location Extension Targeting to:

Target users in the same way across all of their locations
Decrease bids by 50% for users who are within 10 miles of their stores
Target users who are within 20 miles of one particular city in the country
Target users who are within 10 miles of one particular city in the country



Viewable impressions:

Allow you to only pay for video ads that are viewed within an hour
Allow you to only pay for those ads that are actually viewed
Allow you to pay for ads that are viewed and also converted
Allow you to pay for ads when they are displayed in a viewable position



Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

To have a single SDK to add to your app instead of one from each ad network
To receive reporting on basic usage analytics
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views



If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

Enable Active View reporting
Create a Display Network campaign targeted to mobile apps
Go to “Campaign Exclusions” from the Display Network tab
Create a placement inclusion for mobile apps



An advertiser would NOT use AdWords’ mobile offering to:

Engage with users who have already downloaded their app
Track conversions once a user downloads their app
build a mobile–optimized website
Advertise their app



A ______ specifies a location in an app that corresponds to the content you’d like to show.

location link
location extention
deep link
remarketing link



Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for mobile
Increase bid adjustment for tablets
Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop




What time of day does mobile usage generally peak?

Evening hours when people are at home
During working hours
Morning and evening when people are commuting to work
Spread evenly throughout the day



How do upgraded URLs help advertisers with 3rd party conversion tracking?

Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
Show app install ads only to people who haven’t downloaded the app yet
Show deep link URLs only to people who already have the app
Allow advertisers to direct users to the app store to download their app


Do upgraded URLs help advertisers with 3rd Party conversions?


How do upgraded URLs help advertisers with 3rd Party conversions?



Deep–linking allows:

Desktop users to be able to access deeper, more targeted sections within a mobile app
Ads to direct customers into deeper, more targeted sections of the app
Ads to direct new customers only into deeper, more targeted sections of the app
Mobile and desktop users to navigate within a mobile app



With a business in an eligible country, advertisers can use website call conversions to track  calls to a Google Forwarding number on their site from users who arrived there from any source

True
False



Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

product extensions
Location extensions
mobile extensions
store visit extensions



App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

False
True



To understand the full value of mobile, you must take into account:

Cross device and mobile conversions
App downloads, calls, store visits, cross device conversion, mobile conversions
Utilization of mobile ad formats, extensions, app and mobile site design best practices
Mobile conversions



A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

app index
website deep link
custom deep link



Which of the following is incorrect about AdWords cross-device conversions?

Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
Cross-device conversions help advertisers track conversions that couldn’t be tracked before in
AdWords since they were attributed to another non-AdWords channel like organic search or direct



iOS app conversion tracking cannot be set up using:

SDKInstall confirmation feedback
Server-to-server (S2S)
Codeless conversion tracking



Which of the following is true about mobile optimised sites?
 
Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
Mobile websites should only focus on task-based functionality, i.e., be a stripped-down vesrion of the desktop site
You should build your app before your mobile site
Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site



An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

True
False



An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

True
False



Admob is ____.

an ad extension
a custom deep link an app promotion ad format
AdWords’ non-owned and operated mobile app inventory
An app promotion ad format



Usage data allows advertisers to:

Create remarketing lists based on how frequently or infrequently a customer is using their app
Create a conversion tracking list and add it to their app
Change bid adjustments based on mobile traffic
Add the conversion tracking tag to their app




When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

raise,
lower raise,
raise lower,
lower




_______ are a type of ad format that show extra information about your business.

App installs
Ad extensions
Deep link



____ are a type of ad format that show extra information about your business.

App installs
Ad extensions
Deep link ad extensions



Which of the following is NOT a type of mobile ad extension?

App extension
Call extension
Sitelink extension
Download extension



What is an app engagement ad?

A customized ad shown to users who already have the app in order to drive them back to the app
A templated “engagement” image ad which allows you to add more text or information to your ad
An ad which uses cookies to appear to users who have already downloaded an app
An app extension which shows a link to your app below your ad



Sitelink extensions:

Decrease CTR rates as users are sent to specific pages of your site
Allow advertisers to give users the option to land directly on specific pages of your site
Show your business address, phone number, and a map marker with your ad text
Allow targeted remarketing list users to land directly on specific pages of your site



When should an advertiser use an app extension instead of an app promotion ad?

With keywords intended to drive app download, but still give the option to visit the mobile website
With keywords intended to direct users to the mobile website, but still give the option to download the app
To re-engage with users who have already downloaded the app
To run your ad on both Search and Display



Many successful mobile sites have large “touch targets” for clicking that take into account ______.

location where mobile is being used
time of day
responsive design based on touch
the lack of precision on a touch screen



The two types of conversions for YouTube on mobile are:

Promotion views and engagement views
Promotion views and view-through conversions
Conversions and view-through conversions
Download views and engagement conversions



iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

The advertiser is interested in cross-device conversions.
This is the only availabe method of conversion tracking for iOS.
The advertiser wants to count calls as conversions.
The advertiser is using an in-house or third party app analytics system.



An advertiser with shops throughout the country could use the location extension targeting to:

Target users who are within 10 miles of one particular city in the country
Target users who are within 20 miles of one particular city in the country
Target users the same way across all of their locations
Decrease bid by 50% for users who are 10 miles of their stores



Auto exclusions allow:

Google ’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app
Google advertisers to exclude high install pricing
Google advertisers to exclude automatic bidding within their mobile app



Which of the following is true about mobile optimized sites?

Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site
Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site
You should build your app before your mobile site



Q- The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Gain insight into your competitor’s strategies
Review data about your users’ names, addresses, and income brackets
Assess the general health of your app and to follow data trends
Review the code for your app and SDKs



To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

Schema Development Key
Software Deprecation Kit
Software Development Kit
Schema Development Kit



Showing your ads on top of the mobile page in search results is beneficial because:

Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile
ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.



Showrooming refers to:

The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The phenomenon where various brands within similar categories compete for brand placement on a mobile device
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon which turns brick and mortar stores into showroom apps for mobile users




The conversion optimizer for apps allows:

AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal



A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

True
False




Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

False
True



Setting up Mobile App Analytics requires:

The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment
A substantial number of app installs or conversions
A working knowledge of mobile click attribution technologies



What is a lightbox ad?

A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
A remarketing specific ad format to announce new features of your app
A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad Bottom of Form



What will you need before you can set up conversion tracking for calls from an ad or from a website?

A mobile specific site-link extension
An app published in the Google Play store
An active call extension or call-only ad
A sales team and operating phone bank



What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
 
A sales team or operating phone bank
A mobile specific site-link extension
An active call extension or call-only ad
An app published in the Google Play Store



Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

False
True



To re–engage users with an app, use the following strategies:

Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users



The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Functionality
IntentDiffering
screen size
Context



For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

Display Keyword Planner
Display AD Builder
Display Planner
Display Ad Preview and Diagnosis



What is an app install ad?

An ad format for advertisers to re-engage with users who have already downloaded the app
An app extension which shows a link to your app below your ad
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen



Which is a benefit of using server–to–server app conversion tracking over an SDK?

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Server-to-server connections are easier to set up than code-less conversion tracking
Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size



The Mobile App Analytics Acquisition reports give you data about:

How your users spend time outside of your app
Which type of targeting has the lowest cost-per-acquisition
How much data your app has acquired
How often your mobile apps are installed and opened



The Mobile App Analytics Behavior reports give you data about:

The detailed ways users of your app interact with other users of your app
The detailed ways users interact with your app
How many people have downloaded your app through a referral from a friend
In-app user satisfaction ratings



In AdWords, you can create and manage video campaigns by using ___.

“mobile app engagement” campaigns
“mobile app installs” campaigns
the TrueView family of cost-per-view (CPV) video ad formats
“Masthead video” campaigns



In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.

"mobile app engagement" campaigns
"mobile app installs" campaigns
the TrueView family of cost-per-view (CPV) video ad formats
"Masthead video" campaigns

Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement
Apps are more geared towards acquisition purposes
Once a user downloads an app, they are likely to return and engage with it



Which of the following is true about apps?

The number of app installs on Android tablets is increasing
Once a customer downloads an app, they will be likely to return
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded



Which of the following is true about apps?

The number of app installs on Android tablets is increasing
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
Once a customer downloads an app, they will be likely to return



Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True
False


With a business in an eligible country, call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions
 
TRUE
FALSE



According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

0.5 or 50%
0.25 or 25%
0%
0.75 or 75%



According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

75%
25%
0%
50%



According to a Nielsen study, customers purchased what percentage within an hour of mobile searches with initiated them?



What time of day is mobile usage the highest?



When understanding the full value of mobile to your marketing campaign what must you take into account?



50% of purchase related conversions occur how many hours after a mobile search?



Does mobile present a more targeted marketing message?



Why does Mobile present a more targeted message?

The advertiser has an understanding of context such as time, location and proximity of the customer.
“When companies talk about the opportunity mobile presents, often they are referring to the opportunity context presents. A better understanding of context, the specific circumstances in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful, and successful.”



An advertiser can use AdWords mobile offering to do what?



An advertiser would not use AdWords for mobile for what?



What are apps more greater towards?



Is having a large touch large important for mobile sites?



What can you use a mobile specific display URL for?



Should mobile websites be stripped down versions of desktop sites?



What are keys to mobile optimized sites?



Should you build your app before your mobile site?



Will visitors to your mobile optimized site be at the same point of the conversion funnel as visitors to a desktop site?



What does Deep-linking allow?



What allows you to specific a location in an app to correspond with the content you wish to show?



What is the formula for the right mobile bid according to Google?



What tool shows you what happens after a customer clicks on your ad?  And what does this tool show?



What type of data would the Mobile App Analytics Acquisition report provide you?



Who does App remarking allow you to target?



What sort of data does Mobile App Analytics Behavior Reports give you?



What can app engagement ads help you with?



What is AdMob?



What are App extensions?




What are viewable impressions?



If you want to create and manage video campaigns in AdWords which format should you use?




What type of ad is an app install?



What is showrooming?



What is a mobile video mast head?



When you purchase YouTube Masthead you get 100% of voice where?



What are the only types of conversion for YouTube on mobile?



What should you do if conversion data shows that mobile drives more value to your business?



What should you do if conversion data shows that desktop drives more value to your business?



What are cross-device conversions?



What do Call Conversions help you do?



What is one option you can set up for Call Conversions?



What is a Google Forwarding number?



What does the Conversion Optimizer for apps do?



What do you need before you can track call conversions from ads or websites?



An iOS app conversion tracking can be set up using what?



What is iOS App Install confirmation?


Can an install confirmation feedback set an iOS app conversion tracking?


Can a codeless conversion tracking set an iOS app conversion tracking?



How can you track app conversions?



Can you track app conversions with Javascript snippets to your website?



Why should the colds conversion tracking solution be used for app downloads on Android OS over SDK or server to server?



When you track conversions in your app, you use the SDK… what does SDK state for?



How are App Downloads tracked?



If you make video games is it smart to do remarking on your own game?



What are some techniques to reengage users to your app?




How can you create remarking lists based on how frequently a customer uses the app?



What type of extension will allow your ad to appear within Google Maps for Mobile?



What are some mobile ad extensions?



When is it better to use an app extension instead of an app promotion ad?



What are Sitelink Extensions?



If you use a Flexible bid strategy what will happen?



If you value mobile traffic over desktop traffic what type of bid adjustment should you set?



What type of bidding can you do to improve the chance that your ad gets to the top?



What type of bidding is ideal for individuals who want to save time?



Why is being on the top of a mobile page so important?


For Display Network campaigns what tool do you want to use to provide you ideas and estimates?



How can you reach different categories of apps with in-app display ads?



Where does your ads show if your campaign is running on Display Networks?



What is a simple way to target ads to mobile users when they’re near your physical store locations?

Target a radius around your Google My Business location(s).
Target users you know have called your AdWords call-only ad.
Target a radius around your city.
Target specific users you know live near your store.



Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.
Customers buy more online when they know they have the option to visit a physical store.
Online retailers who also offer a physical store option have been shown to bring in the most revenue.
Vast majority of sales still occur in physical stores.


AdWords Smart Bidding uses machine learning and your account data to help you do what?

Make informed bidding decisions and value mobile accurately.
Prevent your total spend from surpassing the hard limit you set.
Limit your bids to the times of day when competition for ad space is lowest.
Let you adjust your bids manually, so you’re visible when customers are looking for you.



All of these were recommended to help build a faster site except?

Optimized content delivery
Site works on a range of screens and devices
Implementation of AMP (Accelerated Mobile Page) best practices
Customer surveys about site performance



A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

WIFI
Cell signals
Context
Customer profiles



A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Progressive Web Apps
Mobile Site Apps
Enhanced Mobile Sites
Progressive Sites



Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Profile targeting
Ad schedule targeting
Location targeting
Keyword targeting



How does AdWords data-driven attribution give credit for conversions?

It uses the linear model to credit conversions equally across all clicks on the path.
It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
It gives more credit to clicks that happened closer to the conversion.



Which is a good app design practice?

Make previous searches and recent purchases readily available.
Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
Zoom viewers in automatically for app content you know is most important.
Get users to enter valuable user profile information immediately when they first open the app.



To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

Scheme Development Key
Software Depreciation Kit
Schema Development Kit
Software Development Kit



Where can universal app campaigns run?

Only on the Google Play Store
Only on Admob
Within other apps, also known as in-app
On the Search and Display Networks, and YouTube



To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

More than just the last click
Just the last click
The first and last click
Customer intent



Why do advertisers care about driving calls to their business?

Younger demographics prefer to order by phone call.
They’re faster.
Conversion rates are often much higher from calls.
Mobile call ads are easier to win in auctions.



These are all key to good mobile site design except?

Easy navigation
Easy user customization
Easy conversion
Easy search



Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Desktop sites typically don’t load quickly on mobile devices.
Mobile users don’t need all the features a website can offer.
Mobile browsers aren’t powerful enough to load most desktop sites.
It’s a cheap way to provide a narrower set of options to mobile customers.



What two things can you track with AdWords out of the box without making any code changes to your app?

Android app downloads and Android in-app purchases
All app installs and all in-app purchases
You can actually track any custom event you want to define
App installs and core user demographics


Which extensions can help drive installs of your mobile app?

App extensions
Sitelink extensions
Structured snippet extensions
RSLAs (remarketing lists for search ads)



Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads run for shorter durations than ad call extensions.
Call-only ads cost more, but reach farther.
Call-only ads don’t appear on mobile devices.
Call-only ads don’t include a link to a mobile site.



What does a call extension let users do that call-only ads do not?

Choose from two different numbers to call.
Easily save the number to their phone’s contact list.
Easily schedule a call-back from the advertiser when the line is busy.
Click through to your mobile site instead of calling.



How can you re-engage users who have abandoned your app after their first use?

By offering store credit for users who click your ads
By engaging users who visit your desktop website
Remarket to app users with a compelling message across search, display, and video.
Offer deeper discounts to entice visitors.



Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

The product page on your mobile site
The Google Play or App store, where he can install your app
The product page on your app
Your mobile site’s homepage



To connect Firebase to AdWords, which of these is required?

At least 1 app install or conversion
A working knowledge of mobile click attribution technologies
More than 100 app installs or conversions
In Firebase, your account needs to be an owner on the project that you want to link. In  AdWords, the Google Account needs administrative access.



Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Get new users for her app.
Get new users who most likely complete in-app actions.
Target cost per install (tCPI)
Google Play Store optimization



Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Export and share the data as a CSV file.
Consider a partner that is not part of the program, as it is not possible.
Establish a server-to-server connection using postback URLs.
Generate a link ID and share it with your partner.



Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

True
False



Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

The app makes use of streaming video.
Only landscape videos are used.
An additional YouTube charge is paid.
Video assets are provided.


Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

$2.30
$1.70
$2.50
$2.00


Viewable impressions allow you to:

pay for those ads that are actually viewed
pay for ads that are viewed and also converted
pay for video ads that are viewed within an hour
pay for ads when they are displayed in a viewable position



To give your app users the ability to open your app directly from other apps by clicking a link, you should use:

app index
custom deep links
location extension
website deep link



If you value mobile traffic over desktop, which bid adjustment should you set?

Increase bid adjustment for tablets
Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop
Increase bid adjustment for mobile



If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

Display Keyword Planner
Display Ad Builder
Display Planner
Display Ad Preview and Diagnosis



In AdWords, you can create and manage video campaigns targeting mobile devices by using:

“mobile app engagement” campaigns
“mobile app installs” campaigns
video campaigns
“Masthead video” campaigns



An app advertiser would want to use a third-party tracking company to:

To see which of an app’s new users came from recent advertising clicks or views
To receive reporting on basic usage analytics
To have more control when communicating with each ad network
have a single SDK to add to your app instead of one from each ad network



Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

TRUE
FALSE



To find the correct mobile bid, you would calculate:

(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate / mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1



iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

The advertiser wants to count calls as conversions.
This is the only available method of conversion tracking for iOS.
The advertiser is interested in cross-device conversions.
The advertiser is using an in-house or third party app analytics system.



App remarketing allows you to target people who:

Have used your app before
Have searched for your app
All of the listed answers are incorrect
Have searched for apps similar to yours



Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement
Apps and mobile optimized sites are the same thing
Once a user downloads an app, they are likely to return and engage with it
Apps are more geared towards acquisition purposes



Which of the following is true about apps

Once a customer downloads an app, they will be likely to return
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
The number of app installs on Android tablets is increasing



Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

An active call extension or call–only ad
A sales team and operating phone bank
An app published in the Google Play store
A mobile specific sitelink extension



Automated bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals
Want to set their own bids for individual ad groups
Want to set their own bids for individual keywords
Don’t want to spend a lot of time managing keywords



When you use an automated bid strategy, it will automatically optimize your bids based on:

your key performance indicator (KPI)
your Quality Score
your remarketing list
your search terms data



Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target search page location
Target Cost-per-acquisition (CPA)
Target Return on Ad Spend (ROAS)



Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from

False
True



To connect Firebase to Google Analytics, which of these is required?

Google Analytics account access and a new property for your mobile app
A working knowledge of mobile click attribution technologies
More than 100 app installs or conversions
At least 1 app install or conversion



Admob is ____.

a custom deep link
AdWords’ non–owned and operated mobile app inventory
an app promotion ad format
an ad extension



To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

product extensions
location extensions
mobile extensions
store visit extensions



Many successful mobile sites have large “touch targets" for clicking that take into account ______.

location where mobile device is being used
responsive design based on touch
the lack of precision on a touch screen
time of day



Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

True
False



Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

False
True



Which of the following is a way for an advertiser to monetize their app?

In–app purchases
Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
In–app ads



How do upgraded URLs help advertisers with third-party conversion tracking?

Show deep link URLs only to people who already have the app
Allow advertisers to direct users to the app store to download their app
Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
Show app install ads only to people who haven't downloaded the app yet



Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
search inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-install goal
search and display inventory to help advertisers reach their desired cost-per-impression goal



Which of the following is true about mobile optimized websites?

Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text
Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
You should build your app before your mobile website

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