Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"
Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"
  • Сертификат Google Ads "Видеореклама"

Видеореклама

950,00 руб.
В течение часа!
Экзамен по видеорекламе включает вопросы различной сложности, в том числе о методах создания и оптимизации видеокампаний на YouTube и других сайтах, управления видеокампаниями и оценки их эффективности.
Количество
Есть в наличии!

Вопросы: экзамен состоит из 74 вопросов.
Время: на его прохождение отводится 90 минут.
Проходной балл: 80% и выше.

Сертификат появляется в профиле Academy for Ads, и его можно распечатать.
10000 шт.
Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!


______ is used for video campaigns.

Cost-per-acquisition (CPA) bidding

Cost-per-thousand-impressions (CPM) bidding

Cost-per-view (CPV) bidding

Cost-per-click (CPC) bidding

 

 

 

_______ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

Interest

Topic

Contextual

Placement

 

 

 

________ ads can be created and managed through AdWords.

TrueView

Masthead

TV

Reserve-bought

 

 

________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

TrueView in-display ads

Companion banners

Companion Mastheads

YouTube Mastheads




A client who wants to advertise before, during, or after popular videos on the Display Network should:

add the keyword “video” to relevant campaigns

bundle display ads for each target audience

add a call-to-action (CTA) overlay to video ads

create a video ad campaign

 

 

 

A TrueView in-stream ad view is counted when a viewer:

watches the ad for a second time

watches or skips the ad

lands on the YouTube page where the ad is running

engages with the ad, for example, by clicking a call to action

 

 

 

A TrueView video discovery ad needs to be:

more than 30 seconds

about 2 minutes

There isn’t a time limit

less than 30 seconds

 

 

A viewer can skip watching a TrueView in-stream ad after:

5 seconds

2 seconds

7 seconds

10 seconds

 

 

 

An advertiser can use a remarketing tag to target people who’ve:

posted videos on YouTube that mention her products

searched on YouTube for videos about products like hers

subscribed to or unsubscribed from her YouTube channel

set up multiple YouTube accounts

 

 

 

 

An advertiser is charged for viewing a TrueView video discovery ad when someone:

clicks and views the first frame of the ad

watches a TrueView in-stream ad after watching a TrueView video discovery ad

watches the entire ad

shares the ad

 

 

 

Frequency capping counts include:

all impressions appearing in an ad position of “1”

all impressions, including those that weren’t viewable

only impressions that led to clicks

only impressions that were viewable

 

 

How can an advertiser calculate the view rate of a video campaign?

By dividing the number of clicks by the number of views

By looking at the percentage of viewers who watched the video until the last quartile

By dividing the number of views by the number of impressions

By dividing the number of impressions by the number of clicks

 

 

 

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

By using Google Analytics

By using YouTube Analytics

By creating an AdWords conversion tracking code

You can’t measure conversions with the in-stream format

 

 

 

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

only on targeted affinity audiences

on targeted topics and affinity audiences

only when targeted topics and affinity audiences match

only on targeted topics

 

 

If someone clicks a TrueView video discovery ad, where do they land?

The video on the YouTube watch page or advertiser’s channel

The advertiser’s YouTube Masthead

The advertiser’s website

The ad’s destination URL

 

 

 

If your client wants a specific reach for a specific price on YouTube, you should use:

reservation buying

placement targeting

affinity audiences

TrueView video ads

 

 

 

If your client wants to pay only when someone views an ad, you should use:

Text ads

Viewable cost-per-thousand-impressions (vCPM) bidding

TrueView in-stream ads

YouTube homepage ads

 

 

 

In which TrueView format(s) can an advertiser use a companion banner?

In-stream

In-stream and video discovery

All of the listed answers are incorrect

Video discovery


 

Linking a YouTube channel to a Google+ page lets you:

manage one channel from one Google account

manage one channel from one Google account and let multiple people manage a channel

manage multiple channels from one Google account

manage multiple channels from one Google account and let multiple people manage a channel

 

 

 

On average, how long does it take for a video ad to get approved?

Video ads are instantly eligible to show on YouTube and the Display Network

10 business days

2 hours

1 business day

 

 

 

People are added to an advertiser’s video remarketing list when they:

sign in to YouTube

watch, comment on, like, or share a competitor’s YouTube video

click a text ad in Google search results

watch, comment on, like, or share the advertiser’s YouTube video

 

 

 

The best way to reserve an ad is to:

Create a reservation campaign in AdWords

Enter specifications on the “Reservation” tab

Contact a Google sales representative

Create a standard video campaign


 

The initial remarketing list size for video campaigns includes users from the past:

15 days

540 days

30 days

You can’t include visitors from past days

 

 

 

The most effective way to control the number of times someone sees an ad is by:

Lowering bidding levels

Setting a lower cost-per-view (CPV) bid at the target group level

Setting a frequency cap

Monitoring audience retention metrics with YouTube Analytics

 

 

 

The standard companion banner size for TrueView in-stream ads on YouTube is:

300×60

300×80

300×600

300×250

 

 

 

To run a TrueView video ad, the video must be uploaded to:

YouTube, with the privacy settings changed to “Private”

YouTube, with the privacy settings changed to “Public” or “Unlisted”

an advertiser’s website

any video hosting site


 

True or False: Advertisers can set bids per ad format

False

True

 

 

 

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

True

False

 

 

 

True or False: IP address exclusion is not available for TrueView campaigns.

False

True

 

 

 

True or False: More than one YouTube account can be linked to an AdWords account.

False

True

 

 

 

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

True

False


 

True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

True

False

 

 

 

True or False: Video ads may appear in videos marked “Private” on YouTube.

True

False

 

 

 

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

True

False

 

 

 

True or False: You can use contextual targeting with videos.

True

False

 

 

TrueView campaigns can help advertisers optimize for:

views and engagements

conversions

clicks

impressions




TrueView in-stream ads and video discovery ads appear, respectively:

to the left and right of videos

as clickable thumbnails and before videos

at the top and bottom of videos

before videos and as clickable thumbnails

 

 

TrueView in-stream ads can appear on:

the Google Play Store

YouTube Mastheads

Google search results and YouTube watch pages

YouTube watch pages

 

 

TrueView video campaigns can include:

text

videos uploaded directly to YouTube

other video formats

images

 

 

 

TrueView video discovery ads can run on:

The Search Network and the Display Network

YouTube and the Display Network

YouTube

The Display Network


 

TrueView video discovery ads run on:

The Display Network

YouTube video and search pages and the Display Network

The YouTube Network

The Search Network and the Display Network

 

 

TrueView video discovery ads run on:

YouTube homepage, channels, watch pages, and search results, and the Display Network

YouTube watch pages and Masthead ads, and Google search results             

YouTube videos and search results, and the Display Network             

Google TV, Google search results, and the Display Network

 

 

 

Related Options:

YouTube watch pages and Masthead ads, and Google search results

YouTube videos and search results, and the Display Network

Google TV, Google search results, and the Display Network

YouTube homepage, channels, watch pages, and search results, and the Display Network

 

 

 

Video ads can run on:

YouTube and the Display Network

YouTube only

YouTube and video partner sites and apps

The Display Network and video partner sites and apps


 

Video advertising on YouTube lets you:

use pay-per-report analytics and pay for click-throughs only

pay a single monthly fee

use free video analytics

use pay-per-report analytics and pay a single monthly fee

 

 

 

What are best practices for creating a TrueView in-stream ad?

Deliver the most important message early in the video

All of the listed answers are correct

Provide clear next steps so customers can take action

Add a call-to-action (CTA) overlay

 

 

 

What do earned actions measure?

Earned visits to the website, earned views, and earned comments

Earned views, earned comments, and earned likes

Earned conversions

Earned visits to the website and earned comments

 

 

 

 

What does linking an AdWords account to a YouTube account let an advertiser do?

Create call-to-action (CTA) overlays

All of the listed answers are correct

Access more video reporting metrics

Create a remarketing list




What is Masthead billing based on?

A flat daily fee

Impressions

Clicks

Impressions and clicks

 

 

 

What percentage of video views on YouTube come from mobile devices?

More than 75%

More than 50%

Almost 25%

Almost 15%

 

 

 

What’s an example of a managed placement for a TrueView in-stream ad?

All of the listed answers are correct

A website on the Display Network

A YouTube channel

A specific YouTube video


 

What’s needed for an advertiser to set up a video ad campaign?

A budget for creating professional video ads

A conversion rate of at least 5% on the Search Network

A base AdWords budget in addition to pay-per-click costs

A YouTube video

 

 

 

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking Install or watching the first 30 seconds of the ad — with CPV bidding

The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

 

 

 

What’s the maximum length a TrueView video ad can be?

1 minute, 30 seconds

There isn’t a time limit

30 seconds

7 minutes

 


 

When is someone added to an advertiser’s video remarketing list?

When she purchases something from the advertiser’s website

When she clicks the ad

When she views the ad

When she views the ad for the second time

 

 

 

Where would a call-to-action (CTA) overlay show?

On embedded videos

All of the listed answers are correct

On videos on your channel

On TrueView video discovery ads

 

 

 

Which can an advertiser include in a TrueView video ad to increase interactivity?

A blinking border

A scrolling banner

An animated GIF

A card


 

Which can be done in YouTube Analytics?

Check engagement reports

Check the conversion volume

Check the count of TrueView earned actions

Create remarketing lists

 

 

 

Which can’t be added to a TrueView video?

A mobile app promo

A companion banner

A call-to-action overlay

A ticker tape

 

 

 

Which is a best practice for a successful TrueView in-stream ad?

All of the listed answers are correct

Include a strong call-to-action so the viewer knows what to do

Add a frequency cap

Use at least 3 types of targeting to find out which performs best

 

 

 

Which is a tip for optimizing a TrueView video for viewer engagement?

Add exclusions to the campaign

Add a call-to-action overlay

Increase each target group’s bid by 100%

Run both an in-stream and a video discovery version of the ad


 

Which of these can be created to run on the Display Network?

VideoPlus ads

Homepage expandable Masthead ads

Lightbox ads and TrueView video discovery ads

TrueView ads and VideoPlus ads

 

 

 

Which of these formats can be booked cross-screen (mobile and desktop)?

Video Media Layout Mastheads

Rich Media Layouts Mastheads

Rich Media Custom Mastheads

Video Mastheads

 

 

 

Which of these remarketing lists can be used for a video campaign?

People who skipped the advertiser’s TrueView in-stream ads

All of the listed answers are correct

People who clicked the +1 button on the advertiser’s Google+ page

People who watched certain videos on the advertiser’s YouTube channel

 

 

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

View rate and cost-per-click (CPC)

Clickthrough rate (CTR) and cost-per-click (CPC)

The targeting options that were used

View rate, cost-per-view (CPV), and follow-on views


 

Which targeting methods can be used with TrueView ads?

Topics

Remarketing

Affinity and in-market audiences

All of the listed answers are correct

 

 

With a Masthead ad, an advertiser can reserve:

The YouTube homepage

Specific videos

YouTube search pages

Specific channels

 

 

 

With YouTube Analytics, you can track metrics on:

YouTube session length

TrueView ad skip rates

playback locations

cost per channel visit


 

You can see average video-view duration metrics in:

reports in AdWords

the “Audience retention” tab in YouTube Analytics

the “Campaigns” tab in AdWords

Google Analytics

 

 

 

What are the targeting options for Mastheads?

Affinity and remarketing

Topics and remarketing

Visitors to the YouTube homepage in a targeted country

Affinity, remarketing and topics

 

 

 

Video ads can appear on:

Specific YouTube videos

Websites on the Display Network

All of the listed answers are correct

Specific YouTube channels

 

 

Video remarketing is a way to optimize

conversions

video campaigns

cost-per-view (CPV) bidding strategies

bidding strategies


 

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

0.2

0.11

0.09

0.02

 

 

 

An advertiser can:

remarket video ads from the Google Search Network on the Google Display Network

target viewers who are watching competitors’ ads on YouTube

optimize remarketing by raising bids on topics or channels that generate the greatest ad response

combine an AdWords remarketing list with a video remarketing list

 

 

 

True or False: YouTube remarketing lists can be used with standard text and display ads.

True

False

 

 

 

Which devices can an advertiser target with a mobile video Masthead?

Android only

Mobile only

Tablet only

Both mobile and tablet

 

 

Which of the following is a tip for optimizing a TrueView video ad campaign?

Remove all but one targeting group from the campaign.
Add exclusions to the campaign or targeting group.
All of the listed answers are incorrect.
Increase each target group’s bid by 100%.

 

 

What is an example of a managed placement for a TrueView in-stream ad?

A website on the Google Display Network (GDN).
All of the listed answers are correct.
A YouTube channel.
YouTube watch page.

 

 

A TrueView in-stream ad view is counted when a viewer:

watches at least 25% of the video.
watches at least 30 seconds of the video or completes it.
watches the video for five seconds or longer.
watches the video until the last quartile.

 

 

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

10
1
50
There isn’t a limit.

 

 

Which of the following is true when creating a targeting group for an AdWords for video campaign?

You can see estimates for views and average cost-per-view (CPV) values.
All of the listed answers are correct.
You can enable targeting groups for certain ads.
You can customize bids per TrueView ad format.

 

 

 _______ is used for AdWords for video campaigns.

Cost-per-click (CPC) bidding
Cost-per-acquisition (CPA) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-view (CPV) bidding

 

 

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

0.2
0.11
0.02
0.09

 

 

___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.

Disapproved
Paused
Approved
Eligible

 

 

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Quartiles only.
View-through rate (VTR) only.
View-through rate (VTR) and quartiles.
Quartiles and website clicks.

 

 

Average video view duration metrics are accessible through:

The YouTube Channel watch page.
The YouTube analytics audience retention tab.
AdWords reports and uploads tab.
AdWords campaign tab.

 

 

With TrueView in-display ads, advertisers can target:

The Google Display Network (GDN).
All of the listed answers are incorrect.
YouTube.
YouTube and the Google Display Network (GDN).

 

 

What does linking an AdWords account to a YouTube account allow an advertiser to do?

Access additional video reporting metrics.
All of the listed answers are correct.
Create a remarketing list.
Create call-to-action (CTA) overlays.

 

 

With TrueView in-stream ads, an advertiser pays:

only when the viewer clicks the video.
when the viewer watches at least 30 seconds of the video or completes it.
when the viewer watches five seconds of the video.
on a cost-per-thousand-impressions (CPM) basis.



Which video ads can be created with AdWords for video?

Homepage expandable masthead unit.
TrueView ads.
Engagement ads.
InVideo ads.

 

 

True or False: AdWords for video ads can use private videos.

True
False

 

 

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

False
True 

 


 

A TrueView in-display video ad needs to be:

There isn’t a limit.
Approximately 2 minutes.
Less than 30 seconds.
More than 30 seconds.

 

 

True or False: YouTube remarketing lists can be used with standard text ads and display ads.

False
True

 

 

True or False: AdWords for video is only recommended for branding.

True
False

 


 

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

False
True

 

 

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

Reservation buying.
Placement targeting.
TrueView video ads.
Interest targeting.

 

 

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

only on targeted topics.
only on targeted interest categories.
on targeted topics and interest categories.
only when targeted topics and interest categories match.

 

 

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

Companion banners.
TrueView in-display ads.
Display ads on the Google Display Network (GDN).
YouTube mastheads.

 

 

Which of the following can be targeted when building a mobile video masthead?

An iOS app.
All of the listed answers are correct.
An Android app.
m.YouTube.com




Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

video ad campaigns.
bidding strategies.
cost-per-view (CPV) bidding strategies.
TrueView in-display ads.

 

 

________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

Contextual
Placement
Interest
Topic

 

 

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

True
False


 

TrueView in-display ads run on:

YouTube masthead ads.
Google TV.
YouTube watch pages.
YouTube search result pages.

 

 

True or False: You can use contextual targeting with AdWords for video.

False
True

 

 

Which of the following remarketing lists can be used for a video campaign?

People who clicked the +1 button on the advertiser’s Google+ page.
All of the listed answers are correct.
People who skipped your TrueView in-stream ads.
People who watched certain videos from the advertiser’s YouTube channel.

 

 

Why should a YouTube account be linked to a Google+ page?

So your video ads appear on Google+, too.
To get a “YouTube tab” on the Google+ profile.
For auto-sharing of uploads to Google+ with customized posts.
To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.

 

 

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

False
True

 


The best way to initiate a reserve buy is to:

All of the listed answers are incorrect.
Contact a Google sales representative.
Create a reservation campaign in AdWords.
Create a normal video campaign in AdWords.

 

 

What are creative best practices for a TrueView in-stream ad?

Add a call-to-action (CTA) overlay.
Deliver the most important message early in the video.
Provide clear next steps that customers can take action on.
All of the listed answers are correct.

 

 

Which is best practice for a successful TrueView in-stream ad?

All of the listed answers are correct.
Add a frequency cap.
Include a strong call to action so the viewer knows what to do
Use at least three different types of targeting methods to optimize the one that performs best.

 

 

Which devices can the advertiser target with a mobile video masthead?

Tablets only.
Both mobile and tablets.
Android devices only.
Mobile only.

 

 

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

By dividing the number of clicks by the number of views.
By looking at the percentage of viewers who watched the video until the last quartile.
By dividing the number of clicks by the number of impressions.
By dividing the number of views by the number of impressions.

 

 

Advertisers who want to pay only when a user watches their ad should use:

Text ads.
YouTube homepage ads.
Cost-per-thousand-impressions (CPM).
TrueView in-stream ads.

 

 

With a masthead, the advertiser can reserve:

The YouTube homepage.
Specific videos.
Specific channels.
All of the listed answers are correct.

 

 

With AdWords for video, an advertiser can target:

Specific YouTube channels.
All of the listed answers are correct.
Websites on the Google Display Network (GDN).
Specific YouTube videos.

 

 

How is a user added to a video remarketing list?

When the user purchases something from the advertiser’s website.
When the user clicks the video.
When a view occurs.
After five seconds of the video.

 

 

Viewers are added to an advertiser’s YouTube remarketing list when they:

watch, comment, like, or share an advertiser’s YouTube video.
sign in to YouTube.
set up a YouTube account.
click a text ad in Google search results.




True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

True
False

 

 

True or False: Advertisers can implement a remarketing tag for mastheads

True
False

 

 

True or False: The standard banner size supported by YouTube is 300×250.

True
False

 

 

 Where does the user land if they click a TrueView in-display ad?

The advertiser’s YouTube watch page or channel.
The advertiser’s website.
The advertiser’s YouTube masthead.
The ad’s destination URL.

 

 

Initial remarketing list size for AdWords for video campaigns includes users from the last:

15 days.
540 days.
30 days.
You cannot include visitors from past days.

 

 

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:

add the keyword “video” to the campaign.
add a remarketing list to the campaign.
use AdWords for video.
create a Search Network with Display Select campaign.


 

You can see average video-view duration metrics in the:

YouTube Analytics “Audience retention” tab
reports in AdWords
Google Analytics metrics
campaign tab in AdWords

 

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

View-through rate (VTR), cost-per-view (CPV), and follow-on views
View-through rate (VTR) and cost-per-click (CPC)
The targeting options that were used
Clickthrough rate (CTR) and cost-per-click (CPC)

 

 

TrueView in-stream ads can appear on:

the Google Play Store
YouTube mastheads
Google search results and YouTube watch pages
YouTube watch pages and mobile video mastheads

 

 

TrueView in-display ads runs on which YouTube pages?

Search only
Home, watch, and subscriptions
Home, watch, and search
Watch only

 

 

If someone clicks a TrueView in-display ad, where do they land?

The advertiser’s YouTube masthead
The advertiser’s website
The ad’s destination URL
The video on the YouTube watch page or advertiser’s channel

 

 

True or False: Video ads may appear in videos marked “Private” on YouTube

TRUE
FALSE

 

 

TrueView in-display ads run on:

YouTube watch pages, YouTube masthead ads, and Google search pages
YouTube watch pages, YouTube search pages, and YouTube masthead ads
Google search pages, Google TV, and the Google Display Network
YouTube home, watch, and search pages, and the Google Display Network

 


 

TrueView in-display ads run on which networks:

Google Search Network and Google Display Network
YouTube Search Network and Google Display Network
YouTube Search Network
Google Display Network

 

 

Which of these can be created to run on YouTube and the Google Display Network?

Homepage expandable Masthead ads
TrueView and VideoPlus ads
VideoPlus ads
TrueView and Lightbox ads

 

 

Which of the following remarketing lists can be used for a video campaign?

People who skipped your TrueView in-stream ads
People who clicked the +1 button on the advertiser’s Google+ page
All of the listed answers are correct
People who watched certain videos from the advertiser’s YouTube channel

 

 

A viewer can skip a TruView in-stream video ad after

2 seconds
5 seconds
8 seconds
10 seconds

 

 

A video targeting group:

combines a video ad with a display ad for the best exposure
mixes and matches targeting settings for the best exposure
places multiple video ads from a campaign on select websites
combines several of a campaign’s targeting groups for the best exposure

 

 

TrueView in-stream ads and in-display ads appear, respectively:

before videos and as clickable thumbnails
to the left and right of videos
as clickable thumbnails and before videos
at the top and bottom of videos

 

 

TrueView in-display ads can run on:

YouTube
The Search Network and the Display Network
The Display Network
YouTube and the Display Network

 

 

A TrueView in-stream ad is counted when a viewer:

watches the ad for a second time
lands on the YouTube page where the ad is running
watches or skips the ad
engages with the ad, for example, by clicking a call to action

 

 

The best way to reserve an ad is to:

Create a reservation campaign in AdWords
Enter specifications on the “Reservation” tab
Contact a Google sales representative
Create a standard video campaign

 

 

____ is used for video campaigns.

Cost-per-click (CPC) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-view (CPV) bidding
Cost-per-acquisition (CPA) bidding

 

 

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

0.2
0.11
0.09
0.02

 

 

When setting up targeting groups for video ads, it’s most effective to:

target broadly by demographic groups, topics, or interests
select at least 5 advanced audience options
target narrowly by demographic groups, topics, or interests
select a maximum of 3 targeting groups

 

 

TrueView in-display video ads run on:

The Search Network and the Display Network
The Display Network
YouTube video and search pages and the Display Network
The YouTube Network

 

 

What’s an example of a managed placement for a TrueView in-stream ad?

A website on the Google Display Network (GDN).
All of the listed answers are correct.
A YouTube channel.
YouTube watch page.

 

True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.

False
True

 

 

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

False
True

 

 

 A viewer can skip watching a TruView in-stream ad after

2 seconds
5 seconds
10 seconds
7 seconds

 

 

What does linking an AdWords account to a YouTube account let an advertiser do?

Access more video reporting metrics.
All of the listed answers are correct.
Create a remarketing list.
Create call-to-action (CTA) overlays.

 

 

Which is true when creating a targeting group for a video campaign?

You can see estimates for views and average cost-per-view (CPV) values.
All of the listed answers are correct.
You can enable targeting groups for certain ads.
You can customize bids per TrueView ad format.

 


________ targeting lets advertisers place ads on specific websites, YouTube videos, and

YouTube Partner channels with TrueView ads.

Contextual
Placement
Interest
Topic

 

True or False: More than one YouTube account can be linked to an AnWords account.

True

False

 

 

Why is average view frequency important to measure?

It lets you continually track conversions

It tells you how many people are viewing the ad

It shows you how engaged people are with the ad

It shows how often the average person sees or interacts with the ad

 

 

Why is average view frequency important to measure?

All of the listed answers are incorrect.
You can see the number of conversions the ad received.
You can understand how often a single user sees your ad
You can see how engaged a viewer is with your ad

 

 

Why is average view frequency important to measure?

It lets you continually track conversions

It tells you how many people are viewing the ad

It shows you how engaged people are with the ad

It shows how often the average person sees or interacts with the ad

 

 

How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

28.5%

18.5%

48.5%

38.5%

 

 

How much did the amount of time people spend watching video on the Internet grow between the end of 2013 and the end of 2014?

0.385
0.285
0.185
0.485

 

 

 

A client who wants to advertise before, during, or after popular videos on the Display Network should:

create a video ad campaign

add a call-to-action (CTA) overlay to video ads

add the keyword “video” to relevant campaigns

bundle display ads for each target audience

 

 

What cannot be included in Trueview video ad?

 

 

What’s the effective way when set a target group for video ads?

 

 

Why do we need to measure average view frequency?

 

 

By linking a youtube account to an adwords account, you can
All of the listed answers are correct

Which ad rotation option can’t be used for video campaigns?

Optimize for clicks

Optimize for views

Rotate evenly

Optimize for conversions

 

 

Which ad rotation option cannot be used for AdWords for video campaigns?

Rotate evenly.
Optimize for views.
Optimize for conversions.
Optimize for clicks.

 

 

What does average view frequency measure?

The average number of channel views

All of the listed answers are incorrect

The average view rate for the ad

The average number of times people have viewed the ad

 

 

What does average view frequency measure?

Average number of channel views.
Average number of times someone has viewed a video ad.
Average view-through rate (VTR) for the video.
All of the listed answers are incorrect.

 

 

Call-to-action (CTA) overlays are compatible with:

TrueView in-display ads that are at least 30 seconds long

TrueView in-display ads only

any TrueView ad format

TrueView in-stream ads only

 

 

Call-to-action (CTA) overlays are compatible with:

TrueView in-stream ads only.
any TrueView ad format.
TrueView in-display ads only.
All of the listed answers are incorrect

 

 

An advertiser is charged for a TrueView in-display ad when a viewer:

watches the entire ad.
watches a TrueView in-stream ad after watching an in-display ad.
chooses to watch the ad by clicking a thumbnail.
shares the ad.

 

 

An advertiser is charged for a TrueView in-display ad when a viewer:

watches a TrueView in-stream ad after watching an in-display ad
watches the entire ad
shares the ad
clicks and views the first frame of the video


 

A click on a companion banner:

All of the listed answers are correct

can direct to an external URL

can direct to a YouTube channel

counts as a view even if the person hasn’t watched 30 seconds of the ad

 


A click on a companion banner:

can direct to an external URL.
can direct to a YouTube channel.
All of the listed answers are correct.
is free of charge.

 

 

A click on a companion banner:

counts as a view even if the person hasn’t watched 30 seconds of the ad
can direct to a YouTube channel
can direct to an external URL
All of the listed answers are correct


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