Fundamentals of Digital Marketing (Google Digital Garage Quiz)
Master the basics of digital marketing accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules, all created by Google trainers, packed with practical exercises and real world
Внимание ! Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier! The increased use of the Internet presents a lot of potential for which types of businesses?
All businesses Small business owners International businesses Local businesses
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts
Which of the following is the easiest way for visitors to learn about a business while visiting a website?
Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file that auto plays whenever someone visits your site Browsing your product pages and reviewing the Frequently Asked Questions page Reading the terms and conditions for your products on your site
What is a key benefit of having an online presence for a business?
The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them on new products Being able to offer new customers promotional discounts
Which tool helps you measure the success of your website?
Keyword Planner Ad Gallery Ad Preview Tool Analytics
Which of the following statements is true when it comes to taking a business online?
Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
E-commerce Display advertising Search engine marketing Pay per click
Which of the following statements is true when marketing your business online?
You need a website to show up in search results You’ll reach a similar client base to the one you have in the real world You’ll be seen by the same volume of customers whether you use search advertising or not Social media is a great way to engage your audience
Which of the following statements is true when it comes to developing a web presence for a business?
Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app Building a new website requires a large budget Mobile apps enable your customers to purchase your products without being on your website All businesses must have a website to sell products
What is a web server?
The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that allows it to host all the components of your website The device that determines the speed of your mobile connection
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink Return link Menu bar Breadcrumb
Which of the following is something you’ll probably want to exclude from your website?
Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number that helps users complete their purchases
What should you consider when developing your website content?
What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not
What is the first step in creating an online business strategy?
Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy
What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups
Why is optimising customer touchpoints online beneficial for businesses?
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels
Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers
What technology do search engines use to ‘crawl’ websites?
Androids Interns Automatons Bots
Which of the following can help a search engine understand what your page is about?
The date it was published The number of images used The total number of words The title tag
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results The search results page Business directories Display advertising networks
Which of these is an important factor in the paid search auction system?
How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are
Which of these can Google Search Console help you to do?
It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google It helps you run A/B tests on your home page
Which of the following factors should you consider when optimising your website for search engines?
Colour scheme Recycled content Inspiring business name Site popularity
What should be the first step of a structured SEO plan?
Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following Bid value Domain authority Average number of visitors to the company’s website
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
In an SEM auction, your Quality Score is based on which aspect of your ad?
Bid Relevance Wit Length
Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
Auction Website Keyword Advert
What should your search ad have in order to promote more clicks?
A call to action A catchy headline A close-up photo A social media link
Which of the following is a benefit of using relevant ads and landing pages?
Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases
When it comes to search ads, which description best describes ‘negative keywords’?
Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Exact Match Random Match Direct match Close match
What can conversion tracking in search help you measure?
How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors
How can you improve a business’s visibility to people located near you geographically?
Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find
Which of the following is an example of a local search?
“bike shop near me” “bike shop in UK” “local bicycle shop” “bike shops”
Which of the following is a benefit of registering your business in online local listings?
Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers
Which three pieces of information are essential to include first in your local directory listing?
Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website
Which of the following factors help search engines determine if your business is local?
Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and a contact form Quality content, list of local suppliers and location details Location GPS tags on photos, quality content and how mobile friendly the website is
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost effective
Which of the following can help you gain visibility in search engines?
Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website
Which of the following can businesses achieve by using social media?
Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website
Fill in the blank: Businesses should focus on social media platforms with _______.
The biggest reputation The most expected engagement A relevant audience The most users
Which of the following is an example of a social media goal?
Acquire genuine reviews on products Drive more traffic to your store Develop one-way communication with customers Mimic your competition’s approach
Which details should you look to include on a business profile page on social media?
Details about the CEO Link to a local listing site you’re on Description of the business Cost of products and services
A robust social media plan includes which of the following?
A list of content that mimics competitor content All of your online business goals A long-term schedule identifying when to post content A list of friends who can post on the accounts
What is the best way to put your social content in front of people who don’t already follow you?
Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website
What can social media analytics tools help you measure when assessing campaign results?
Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing
Which of the following is a pitfall when using social media for business?
2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too much time reviewing social media analytics
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Redesign your website colour scheme Optimise your site Create a mobile app Shorten your website content
What does responsive design mean?
Your visitors can manually adjust the size of your website Your website will adapt to suit whichever device it is being viewed on Your customers can provide feedback on the design of your site Your website will respond to clicks faster
When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?
Short content and fewer images Performance and usability Usability and short content Less video content
What can a business use to send messages to users who have already downloaded their app?
Text messages Pull notifications Push notifications Email notifications
When considering how mobile users will search for your business, which types of keywords should you focus on?
Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it loads quickly
Which of the following can be used to target an audience when using some social media ads?
People’s names People’s address People’s pet names People’s relationship status
When making video content for your display ads, what is most important to ensure?
Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number
Which of the following is an accurate definition of what a content marketing campaign involves?
Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of increasing interest in a product or service
What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
Marketing channels Demographics Audience segmentation Group dynamics
Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
Humour Please Surprise Educate
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are typically younger, so the language used needs to reflect this
What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Which of the following will you need to start an email marketing programme?
A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget
Which of the following is a common feature of email marketing platforms?
Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns
Which of these is a good practice to keep in mind when sending emails to your contacts?
Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to in the email
If the open rate of your emails seems low, which of the following could help you fix that?
Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line of your email
Which of the following statements is true when it comes to running email campaigns for a business?
There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You need to include personal contact details You can use any imagery, despite copyright
If you own a film blog, which type of customer can you expect to reach with display advertising?
People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only people who have read your blog previously Only people interested in films and movies
Fill in the blank: The ads on search engines are usually made up of ________.
Audio Video Text Images
When using search engine marketing, where can your ads appear?
Only on search engines Only on websites On search engines and websites On websites and social media
When setting up display advertising campaigns, who can you target?
People with specific names People who speak different languages People who already own specific products People with a specific address
In what way can display advertising be effective?
It guarantees more visitors to your site It guarantees increased sales It drives traffic to your website It improves your ranking in search engines
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad
Which of the following is true when purchasing ad placements on an advertising network?
You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names of the people who click your ad The network will continue to show your ad for 7 days once your budget has expired
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon
What is the first step of display retargeting?
Sourcing keywords Defining your audience Writing content Setting a call to action
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs
What can using video as part of your online presence help you create?
Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment
Using videos in email marketing and social media is an effective way to do what?
Increase word of mouth referrals Engage and grow your audience Guarantee sales of your product or service Lower the cost of developing content
How can you take advantage of video for your product/services without actually making a video?
This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the description
Fill in the blank: Website analytics can tell you _____________.
What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages
Analytics can give you immediate valuable information about which type of customers?
Previous and current customers Current and future customers Previous and future customers Offline and online customers
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How long people spend on your ‘How To Find Us’ page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site book a room with you
Most web analytics tools can tell you what information about the user?
Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Site search Acquisition Behaviour Search Console
Which type of data relates to a metric that can be represented with a number?
Quantitative Qualitative Holistic Customer
What makes the data cycle useful?
It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in a visually appealing way
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
‘Why’ ‘How’ ‘When’ ‘Who’
Which of the following is a benefit of using spreadsheets?
Vast quantities of data can be stored, sorted and analysed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly Spreadsheets are the only way to collect data and extrapolate results
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
Bar chart Pie chart Table Heat map
What would be beneficial to include on a product description page?
Previous versions of the product Links to other suppliers Reviews of the product Price comparisons
Which of the following is an advantage of e-commerce?
More relaxed checkout procedure Low operational costs Minimal interaction required with the customer Segmentation of audiences
To an owner or administrator, what is a functional benefit of having an online store?
It collects the addresses of your online store visitors It provides a backend system with order management It provides a quicker checkout process than a physical store It allows you to feature more sales and discounts than a physical store
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Analytics shows you have a lot of mobile visitors, but very few purchases through mobile A specific product is not selling much compared to your other products You get a lot of questions about your return policy People are having trouble using a promo code for a current sale
What is an example of product merchandising?
Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process
Which of the following statements is true when describing how retargeting ads work?
Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once your customer purchases, you can not turn off the retargeting ad Retargeting will always drive customers to your site
What is the best way to translate the content on your website for a new market?
Google translate Native speakers Translation software Language guide
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Translation software Keyword planning tools Interviews with people from that country A range of search ads in different countries
When adapting your website for customers who speak a different language, what should you do?
Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content directly, word for word Localise the name of the business owners
Which of the following is primarily meant to target new customers online?
What should a business do first, when considering going into a new market?
Hire an agency to translate its website into the local language Open a new office in the capital city Determine its ability to deliver products and review all tax and legal information Invest in major ad campaigns to raise brand awareness
When selling to people in different countries, what payment form should you consider using if you aren’t already?
Debit cards Credit cards Paypal or Worldpay Bank transfers
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
What times of the day international shoppers are online The legal and tax considerations in that market Which social channels are popular in that market Which couriers offer the cheapest services for global shipping
What’s the biggest challenge for most businesses when going online?
Planning a budget Developing a plan Optimising a website Defining a customer base
When looking to advertise a new business online, what is one of the major benefits of display ads?
They are seen by everyone They have higher click-through rate They can come in many different formats They don't cost too much to set up
When you're building a business website, what purpose does a server have?
It manages your website It hosts your website It promotes your website It secures your website
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors' pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their approach It can reveal which additional regions you could be operating in so that you can grow your business
Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience Change your mission statement to match the goals C Create goals and identify a USP Define and segment your audiences
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase Search term Search query Search word
Fill the blank: 'Search engines _________ the internet to discover content.'
index crawl investigate rank
When planning your website, what is one of the key things you should consider?
The order your products will appear on the site What you want your customers to do on the site How customers will interact with the site What your customers want to see on the site
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Shopping bags Blog content YouTube Social media
Google Search Console “Crawl” reports let you monitor...?
If potential customers can access your web pages If Google can view your web pages How people interacts with your website What information Google records about your site
We use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are To display websites in a random order to increase site traffic To ensure every business gets an equal number of site visits To help the user find the most relevant answer to their query
When optimising a website for search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no bearing on search engines They are the on-page content that appears on your homepage, telling search engines what you do They are automatically generated and help websites rank within search engines They are embedded messages that help the search engine determine what’s on the page
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what's on the website Allows you to place sales promotion offers within the search results
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance conversion clicks importance
Which of the following is a benefit of Search Engine Marketing (SEM)?
Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium
What is the most important thing to consider when optimising a search engine marketing campaign?
Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number Personal name, business name, postcode Name, PO box, freephone number Business name, CEO, company registration number
When looking to promote your products and services locally, what are the benefits of using search engine ads?
Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
People on niche platforms are more likely to engage with you Your content will be put in front of specific audiences Your content will be seen by a mix of different people, gaining more views and likes It enhances your brand to be seen on more specific social media platforms
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends and family which platforms they use
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance
When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, technical, include a call to action Relevant, short, entertaining Short, entertaining, include a call to action Short, relevant, include a call to action
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Answer The Public Google Ads Editor Facebook business manager SEM Rush
What is one of the benefits of using templates for your email marketing campaigns?
You can reuse the same template They are always free You can duplicate the design of your website Templates work better on mobile
Which of the following is a benefit of display advertising over search advertising?
Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on
When planning your display advertising, what does the word 'placement' mean?
The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad
When discussing display advertising, what is an ad network?
A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network
How can you attract social media users to share your video content online?
Tag them in posts Use hashtags Make them funny Use subtitles
When creating video marketing content on a budget, what is the first thing you should consider doing?
Shooting as much as you can and culling it later Finding editing software Finding equipment to use Planning your content
When using analytics programmes on your website, which of these do not fall under the category of a dimension?
The device users access the site with The time a user spends on the site The browser a user uses to visit the site The geographical location of the user
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Conversion Dimension Access Metric
When it comes to web analytics, what insights can you gather using analytics tools?
What websites users visit after leaving your website How you currently rank in search engines How people interact with your website How people interact with your competitors' websites
What do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data
Why should you avoid focusing on collecting as much data as possible?
Vast quantities of data will take a long time to process Large amounts of data are harder to store online The right information, at the right time, is more valuable Spreadsheets have a limit on the amount of information they can store
How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data A static collection of related data tables that can be queried to locate specific fields A tool for storing large amounts of numerical data, but not text-based data A digital balance sheet to keep track of financial transactions
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use detailed descriptions instead of images to help search engines
Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Stock control Integrated invoicing The ability to track shipping Automated complaints process system
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
SEM advertising Social advertising Retargeting Email campaigns
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
price hierarchical a constantly changing alphabetical
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
A accessible | supply chain | legal B affordable | supply chain | language C exciting | customers needs | currency D affordable | customer needs | legal
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there’s a strong demand for your products move the whole business to that country replicate your current business in as many countries as possible buy new domains for the country
When looking to expand your business internationally on social media, what should you do first?
Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don't like social advertising
Вы можете обратится к нам напрямую, через:
По Skype: molodoyberkut По Telegram: @MolodoyBerkut По ICQ: 657089516