Сертификат Bing Ads
  • Bing Ads
  • Сертификат Bing Ads
Сертификат Bing Ads
  • Bing Ads
  • Сертификат Bing Ads

Bing Ads

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Экзамен Bing Ads для специалистов по таргетированной рекламе и веб-разработчиков.
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Внимание !
Вопросы к тесту выложены исключительно в ознакомительных целях: количество вопросов может не совпадать с действительным, актуальность не поддерживается,- за решением теста Welcome to the cashier!

When you use any dynamic text, such as {keyword}, you must make sure you don't end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters



The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
All of the above



Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False



Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%



Tablet investment can be controlled by bid modifiers of: [select 2]

+300%
-100%
+1000%
-20%



Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

Broad match
Phrase match
Exact match
Negative keyword



When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 25 characters & Ad text: 71 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters



From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

Ad groups
Campaign
Accounts
All of the above



What are two ways to import a file? (Select two)

Excel
CSV file
Google AdWords
Default settings



Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

True
False



Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Use ad extensions to make your ad eye-catching.
All of the above



Tablet investment can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%



On which page can you see your ad before you submit them?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content



You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True
False



Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

Home
Campaigns
Opportunities
Tools



For locations to display in Location Extensions, they must be within how many miles of user?

50 miles
25 miles
15 miles
75 miles



With Bing Ads, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above



What is the first step in creating your store in the Bing Merchant Center?

Create a Product Catalog
Link your online store (or site) to Bing Ads
Import your Excel file
Export your CSV file



You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report
Ad report
Keyword report
Search term report
Ad group report



You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above



To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Upload your feed at least every 30 days
Use generic labels
Use high quality images
Use negative keywords



For whom might you create a remarketing list?

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above



A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?

Brand
Condition
Product type
SKU
All of the above



You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

Campaign report
Share of Voice Report
Period Comparison report
Keyword report
Change History report




What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Warning notifications
Information notifications
Opportunity notifications
All of the above



Which new UET setting allows you to count conversions according to your business needs?

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper



Which Bing Ads resources designed to help you boost performance can you use to optimize your campaigns?

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above



In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

True
False



The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can enter up to 10 Sitelink Extensions per campaign
You can display up to six links to deeper pages on a website.
All of the above



It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False



With the Bing Ads Intelligence tool, you can work with keyword lists of up to 200,000 generated words. True or false?

True
False



When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
True
False



To get started on the process of Conversion tracking, you must first do what?

Create a destination URL
Use UET Tag Helper
Create a conversion goal
Tag your site



The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

True
False



Why should you provide a default string that the system will use if Param1 for a keyword is null?

Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won’t appear.



What would you do to zero in on a particular audience for a specific ad group or campaign?

Build a negative keyword list.
Target your ads using a variety of variables
Increase your budget
Increase your keyword bid prices



You can import existing campaigns from other online search engines, like Google. True or false?

True
False



A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose

Take advantage of inline alerts
Track customers for remarketing
Increase ad spend
Validate a tag



You can import existing campaigns from other online search engines. True or false?

TRUE
FALSE



You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.
How would you target the ads to optimize your campaign?

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.



Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.
What are the best targeting options for this customer?

Age and time of day
Age and geographical
Gender and geographical
Age and gender



An online clothing store sells clothing exclusively to young women.

Age and time of the day
Age and location
Age and gender
Gender and day of the week



When you target by time of day, which time zone does Bing Ads use?

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.



If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.



Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

Status
Impressions
Click-through rate
Delivery



The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.



Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

TRUE
FALSE



If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.



Which of the following factors could impact the performance and delivery of your ad?

The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.



You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above



Which of the following does not affect your ad’s rank?

Keyword bid
Ad quality
Analytics
Performance



Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

Ad paused
Pending editorial review
Disapproved
Eligible



Which Delivery status indicates an ad group that has passed its end date?

Ad group paused
Pending editorial review
Disapproved
Ad group expired



Which of the following statements describes inline editorial feedback during ad creation?

Bing ads will inform you why an ad is disapproved and direct you to a solution
Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
Bing ads alerts you to possible trademark infringements
All of the above



Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

TRUE
FALSE



Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

Ad activity stops until the next day.
Charges for additional clicks are subtracted from the next day’s budget.
Charges for additional clicks are automatically added to the budget.
The landing page is not displayed when the ad is clicked.



If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher monthly budget for your campaign.
Bing Ads might not allow you to change your monthly budget and keyword bids.
Bing Ads might automatically decrease your keyword bids.
You might deplete your campaign’s monthly budget before the end of the month.



The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.
What effect does this have on the ads within that campaign?

They continue showing until the account-level budget is reached.
They discontinue showing and will resume the first day of the next month.
They discontinue showing for the rest of the day and will resume the next day.
They do not resume. You must start a new campaign.



As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
What amount should you enter in the campaign budget field when using the Daily Standard option?

50
100
500
1000



For what does Bing Ads charge you?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.



What is the billing threshold?

The minimum payment required to keep your account active
Your minimum monthly budget
Your account credit limit
Your billing cycle date



From which tab can you access your online billing statement?

Campaigns
Accounts & Billing
Opportunities
Tools



From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

Browser
Editor
Error
All of the above



Which feature should you use to create a custom filter that shows items with different attributes?

Advanced search
Find and replace
Match types
None of the above



The Multiple Changes wizard helps you create which of the following:

Campaigns Ad groups
Keywords
All of the above



You can create a new campaign by copying an existing campaign from one account to another. True or false?

TRUE
FALSE



The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

TRUE
FALSE



Bing Ads Editor lets you know about important information with which of the following?

Warning notifications
Information notifications
Opportunity notifications
All of the above



Which menu should you use to manage your accounts and campaigns?

Download
Accounts
Import
Export



Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

TRUE
FALSE



You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?

Unsubscribe to the account containing the campaigns.
Click the Export button to export the campaigns.
Click Post Changes button to sync with Bing Ads online.
Use the Multiple Changes wizard to bulk-edit the campaign properties.



You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?

New
Updated
Deleted
Skipped



You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

TRUE
FALSE



Keywords can be analyzed by what factors?

Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above



When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

Keyword traffic
Suggested bids
Future performance
Demographic targets



Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.

TRUE
FALSE



The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.

TRUE
FALSE



What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.



How do incremental bids affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.



Which of the following audiences can you define with remarketing lists?

Home page visitors
Added items to shopping cart
Visited a form page
All of the above



What is the first step to getting started using Product Ads?

Upload a product catalog to Bing Merchant Center
Create a Shopping Campaign in the Bing Ads UI
Claim your domain in Bing Webmaster Tools
Create a store in Bing Merchant Store



Which is not part of a product ad?

Product image
Ad text
Pricing
Promotional text



Automated rules can only be applied at the campaign level. True or False?

True
False



Where in your account can you create remarketing lists?

Tools
Opportunities
Shared Library
Reports



An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

Age and time of the day
Age and location
Age and gender
Gender and day of the week



Remarketing in paid search lets you target ads to people who have interacted with your site before. True or False?

True
False



What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

Bing Ads intelligence
Automated rules
Universal Event Tagging
Remarketing



Which of the following examples of automated rules you can create in your account?

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
All of the above



Which attributes can you use to choose which products you want to include in a product group?

Item ID
Brand
Condition
Category
All of the above



Campaign priority will prioritise which campaign to run when multiple campaigns advertise the same product. True or false?

True
False



Which is not a part of a product ad?

Product image
Ad text
Pricing
Promotional text



Which visitor behavior is considered a conversion? (Select two)

Clicking an ad
Browsing to the About Us page
Signing up for an e-mail newsletter
Adding an item to a shopping cart



Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword in the same order with no extra words. Which keyword match option should they select?

Broad match
Exact match
Phrase match
Negative keyword



What is the first step to get started using Product Ads?

Upload a product catalog to Bing Merchant Center
Create a Shopping Campaign in the Bing Ads UI
Claim your domain in Bing Webmaster Tools
Create a store in Bing Merchant Store



With pay-per-click search advertising, when are you charged?


Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.



A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through



Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting
Pay-per-click
Optimization
Incremental keyword bidding



With search advertising, what happens when a customer clicks your ad? (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The customer links to your website.
A conversion is recorded by the Bing Ads conversion-tracking tool.



What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Add low-quality click values to your performance reports.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.



High traffic, combined with which of the following, might indicate low-quality click activity?

A change in competitor bidding
Sales, discounts, or promotions
New links to your website
Low conversion rates



Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company



Which type of customer conversion is tracked by Universal Event Tracking (UET)?

Destination URL
Duration per visit
Pages per visit
Purchase
All of the above



Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?

Pin
Tag
Goal
Code



How many tags must you place on your site to track multiple campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website



Which visitor behavior is considered a conversion?

Clicking an ad
Browsing to the About Us page
Signing up for an e-mail newsletter
Adding an item to a shopping cart



Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

TRUE
FALSE



Why is it important to choose the right keywords? (Select two)

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.



Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

Home
Campaigns
Opportunities
Tools



When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

Incremental bids
Find keywords containing a word or phrase
Find keywords on a website
Ad Preview



What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords
Targeting criteria
Ad group
None of the above



Why would this keyword not serve with this ad? Travel to {keyword} Discounted group trips to keyword}! Book today.
Keyword: Saint Vincent and the Grenadines

Dynamic text cannot include more than one word.
Dynamic text cannot be used in the ad title.
The keyword variable has incorrect brackets.
Dynamic text causes the ad title to exceed character limits.



Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

Fresh {keyword}
Fresh {keyword:flowers}
Fresh {keyword}{param2}
Fresh {keyword} flowers



Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

Destination URL
Placeholder {param2}
Placeholder {param3}
Placeholder {keyword}



What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.



What happens if any of your ad components exceed character limits?

You will be charged the incremental bid amount for each extra character.
You will not be able to save your ad.
Your ad will be automatically paused.
The extra characters are automatically truncated.



Which of the following suggested best practices are likely to help make your ad more effective?

Including the term “Click here.”
Highlighting your company’s products and benefits.
Using generic phrases like “big savings!”
Repeating promotional words for emphasis.



Which components are not required for a Bing Ads text ad? (Select two

Ad title
Company name
Ad text
Targeting
Display URL
Destination URL



Which of the following will not cause your ad to be disapproved?

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.



Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

Broad match
Exact match
Phrase match
Negative keyword



Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

Broad match
Phrase match
Exact match
Negative keyword



What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Website exclusions
Keyword match type
Targeting
Incremental bidding



You want to know the geographical location of the people who click your ad. Which type of report should you select?

Billing and budget
Delivery
Targeting
Campaign analytics
Change history



You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial



You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

Billing and budget
Targeting
Delivery
Campaign analytics
Change history



You want to run your report on a regular basis. Which option gives you this capability?

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically



Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

Increase the number of keywords you’re bidding on
Improve the user experience on your landing page
Increase your budget
Increase your keyword bid prices



Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?

Campaign performance
Bing Ads Editorial guidelines
Budget summary
Keyword performance



Which Bing Ads feature can help you analyze your ad campaign performance?

Editorial guidelines
Targeting
Reports
Dynamic text



Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling



If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

Analytics
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report



Which one of the following is not a report in Bing Ads?

Performance
Change History
Campaign Analytics
Ad Sequence



Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

TRUE
FALSE



Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

Increase the bid for all devices
Increase tablet bid
Decrease PC/Laptop bid
It’s not possible to optimize bids for Tablets



Tablet investment can be controlled by bid modifiers of: [select 2]

3
-1
10
-0.2



If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

TRUE
FALSE



You can set default keyword bids at what level?

Account
Campaign
Ad group
Keyword



Which of the following can you customize in Bing Ads Editor?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above



Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

Title
Ad copy
URL
Title and Ad copy
All of the above



The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Improve your bid strategy
All of the above



Looking at traffic history is one way to improve your bidding strategy. True or false?

TRUE
FALSE



What is the first step in getting a bid estimation for keywords?

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above



Which item is not a possible Campaign Exclusion?

Geographic locations
Age and gender
IP address
Website



Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?

TRUE
FALSE



Which exclusions are permitted at the campaign level to keep your ad from displaying?

Location
Website
IP Address
All of the above



Each campaign you create will have its own ___________.

Budget
Account
Incremental bid
Dynamic text



Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups
Conversion tracking
Dynamic text parameters
Incremental bids



In Bing Ads, which customer actions are considered conversions? (Select three)

Completing a transaction.
Performing a search query.
Purchasing a product or service.
Filling out a registration form.
Clicking the ad.



In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above



Multiple Ad Groups are allowed in Campaigns.

TRUE
FALSE



If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report



Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

True
False



Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false

True
False



On which page can you check if you r ad is appearing or not and if not, why?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content



If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign's daily budget before the end of the day.
You might deplete your campaign's daily budget before the end of the month.



Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

True
False



How do your keyword bids and your monthly budget work together?

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.



How do your keyword bids and your monthly budget work together

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.



Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets



Bing Ads Editor allows you to work and make changes offline or online.

TRUE
FALSE


Bing Ads Editor allows you to work and make changes offline and online. True or False?

True
False



Which UET setting allows you to count each conversion/each user who converted?

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper



Which Bing Ads resources should you use to help you optimize your performance?

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above



Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?

True
False



When implementing conversion tracking, what is the first step?

Create a destination URL
Use UET Tag Helper
Create a conversion goal
Tag your site



What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.



How would you focus on a more specific audience for a given ad group or campaign?

Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing lists.
Increase your budget
Increase your keyword bid prices



With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

True
False


What option will ensure/increase the chances that your ad is approved?

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.



What happens if your account reaches its credit limit?

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.



What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won't appear.



How can you overwrite your offline changes with what you have online?

Post Changes
Import
Get Changes
All of the above



How do your keyword bids and your daily budget work together?

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.



Which of the following examples of automated rules can you create in your account?

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
All of the above



Which one of the following is not a report in Bing Ads?

Keyword report
Website URL report
Product Dimension report
Ad Sequence report



An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

True
False



You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True
False



Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

True
False



You can import existing campaigns from other online search engines, like Google. True or false?

True
False



Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

True
False



Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids



With Bing Ads, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above



Which Delivery status indicates an ad group that has passed its end date?

Ad group paused
Pending editorial review
Disapproved
Ad group expired



The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

True
False


Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

True
False



Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company



Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

True
False



When you target by time of day, which time zone does Bing Ads use?

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.



What is the first step in getting a bid estimation for keywords?

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above



What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Warning notifications
Information notifications
Opportunity notifications
All of the above



For whom might you create a remarketing list?

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above



With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

True
False



Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

Status
Impressions
Click-through rate
Delivery



You want to run your report on a regular basis. Which option gives you this capability?

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically



You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report
Ad report
Keyword report
Search term report
Ad group report



For locations to display in Location Extensions, they must be within how many miles of user?

50 miles
25 miles
15 miles
75 miles



Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

True
False



Looking at traffic history is one way to improve your bidding strategy. True or false?

True
False


When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

Keyword traffic
Suggested bids
Future performance
Demographic targets



The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

True
False



The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above



Which UET setting allows you to count each conversion/each user who converted?

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper



Which Bing Ads feature can help you analyze your ad campaign performance?

Editorial guidelines
Targeting
Reports
Dynamic text


The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
All of the above



You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial



Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

True
False



You can create a new campaign by copying an existing campaign from one account to another. True or false?

True
False



You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above



An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

Age and time of the day
Age and location
Age and gender
Gender and day of the week



What option will ensure/increase the chances that your ad is approved?

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.



What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won’t appear.



Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets



Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

Ad paused
Pending editorial review
Disapproved
Eligible



How can you overwrite your offline changes with what you have online?

Post Changes
Import
Get Changes
All of the above



What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.



Tablet investment can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%



What is the first step in creating your store in the Bing Merchant Center?

Create a Product Catalog
Link your online store (or site) to Bing Ads
Import your Excel file
Export your CSV file



From which tab can you access your online billing statement?

Campaigns
Accounts & Billing
Opportunities
Tools



When implementing conversion tracking, what is the first step?

Create a destination URL
Use UET Tag Helper
Create a conversion goal
Tag your site



Why is it important to choose the right keywords? (Select two)

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.




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